MNTN, the technology platform pioneering performance marketing for Connected TV, has appointed Fraser Woollard as Head of Business Development and Data Partnerships. In this newly created role, Woollard will lead MNTN’s global business development initiatives with a focus on expanding its ecosystem of data and technology partnerships key components supporting the company’s AI-driven performance marketing platform and Performance Graph.
Woollard brings over 25 years of experience in advertising technology and partnership development. Before joining MNTN, he served as Global Head of Business Development at Mediaocean, where he led the company’s largest strategic alliances and launched the Connect partner program, driving more than 200 integrations across the media landscape. At MNTN, he will apply this expertise to build new partnerships that enhance data capabilities, accelerate innovation, and strengthen the company’s rapidly evolving product roadmap.
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“Fraser’s appointment reflects the momentum we’re seeing across Connected TV,” said Mark Douglas, President and CEO of MNTN. “As advertisers continue shifting budgets to CTV, we’re scaling our partnerships to meet that demand and strengthen the foundation that powers our performance platform. Fraser’s track record of driving global growth makes him the perfect leader to take this effort forward.”
MNTN’s Performance TV platform has redefined the way brands approach television advertising by combining the creative impact of TV with the precision of digital marketing. The company’s data partnerships and Performance Graph technology give advertisers greater visibility, accountability, and performance measurement. Woollard’s appointment underscores MNTN’s commitment to deepening its data infrastructure and partner ecosystem as Connected TV continues to experience rapid growth.
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“MNTN has created the market for performance advertising on television, and I’m excited to expand the partnerships that make that possible,” said Fraser Woollard, Head of Business Development and Data Partnerships at MNTN. “My focus will be on growing our network of global data and technology partners to give advertisers richer insights, better targeting, and ultimately greater performance. MNTN is redefining how brands measure success on TV, and I’m thrilled to help drive that next phase of growth.”
Woollard’s leadership will play a critical role in scaling MNTN’s business development and data operations worldwide, reinforcing the company’s vision of transforming television into a measurable performance channel. His extensive industry experience and history of building high-impact global partnerships will further strengthen MNTN’s position as a leader in Connected TV and data-driven performance marketing.
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