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Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi’s partnership in the U.S., Nexxen will now…
Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with SmartCommerce’s advanced commerce tools and Attain’s powerful measurement capabilities. By leveraging cutting-edge commerce…
New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies Wurl, a leader in the streaming TV industry, published its latest iteration of The CTV Trends…
The partnership enhances HAWK DSP’s capabilities, enabling omnichannel activations and offering access to smartclip’s premium global inventory. HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group’s adtech development…
Adjust Gaming App Insights 2025 report details data-backed growth opportunities for marketers amid shifting engagement trends and monetization strategies Leading measurement and analytics company Adjust released its annual Gaming App Insights 2025 report, showing a resilient gaming industry on the other side…
Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, announced that it has appointed Masatsune Shironishi as its new Vice President, Country Manager for Japan. With more than 30 years’ experience in marketing, sales and…
Insights from LG Ad Solutions reveal new ways consumers are embracing shoppable TV, redefining the connected TV advertising experience and generating innovative opportunities for brands to drive results LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen…
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and…
More than 50% of brands plan to increase budget spend on creators in 2025 LTK, the first and largest influencer marketing platform, released findings from its second annual brand study in partnership with Northwestern University’s Retail Analytics Council, unveiling key…
Early Adopter, PMG, to Roll Out Harmony Direct Across Client Portfolio Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced that LG Ad Solutions is the latest…
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend Leveraging AI to Optimize Linear and Connected TV (CTV) TV advertising agency Marketing Architects announces the release of Annika Audience. The AI-powered…
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company…
Pioneering Omnichannel Advertising for All Industries ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital out-of-home (DOOH) advertising solution. This groundbreaking platform integrates seamlessly with ShopLiftr’s existing suite of ad…
The global healthcare brand gains increased transparency and control by getting closer to the sell-side of the ecosystem PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of a new collaborative approach to…
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