Mod Op, a full-service digital marketing agency recognized for combining creativity, data science, and innovation to drive client growth, has announced the acquisition of Ascend Marketing. Ascend is a tech-enabled, people-first marketing services firm that enhances customer and prospect experiences through advanced data, marketing technology, and account-based marketing strategies. Its approach integrates strategy, journey mapping, intent data, automation, and continuous optimization to deliver measurable results for clients.
Eric J. Bertrand, CEO of Mod Op, emphasized the strategic rationale behind the acquisition, stating, “We’re seeing increased demand for marketing that connects strategy, creative execution, and automation. We’ve built deep trust as a partner for media and creative, and saw an opportunity to go deeper into data, marketing technology and automation to meet what many brands need in today’s competitive market. Ascend’s expertise allows us to deliver that depth, providing measurable, end-to-end growth. Together, we’re helping some of the most innovative companies move faster from insight to impact.”
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The integration of Ascend Marketing completes Mod Op’s end-to-end B2B marketing framework, enabling the agency to provide comprehensive solutions spanning strategy, creative execution, marketing automation, demand generation, CRM integration, and customer engagement. Laura Stevenson, formerly of Ascend Marketing and now stepping into an Executive Vice President role at Mod Op, highlighted the benefits of the merger: “Joining Mod Op gives us the ability to scale our impact and deliver even more value to clients who want to unify their marketing efforts under one roof.”
With a client roster that includes Verizon, Nokia, and RingCentral, Ascend Marketing brings deep expertise in leveraging platforms like HubSpot and Adobe Marketo Engage to enhance lead quality, accelerate pipeline velocity, and strengthen customer relationships. As a SOC 2-certified partner, Ascend ensures rigorous standards of data security and compliance, supporting enterprise clients that rely on secure CRM and customer data management. Its services include customer and prospect experience strategy, advanced data analytics, marketing automation, and targeted account-based marketing programs that drive revenue growth.
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Rich Herbst, founder of Ascend Marketing and now EVP of Client Solutions at Mod Op, added, “Mod Op shares our vision of connecting strategy with execution and using data to drive better outcomes. I’m proud to see our team join with Mod Op to redefine what’s possible in B2B and customer engagement.”
The acquisition continues Mod Op’s growth trajectory, building on previous acquisitions and strategic hires to strengthen its full-service agency model. Headquartered in Miami with offices across North America and Panama, Mod Op serves leading brands such as Nestlé, Duracell, ExxonMobil, VTech®, LeapFrog®, DoubleVerify, and Baha Mar, offering a unified blend of creativity, data, and technology to drive sustainable client growth.
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