Nextdoor Holdings, Inc., the well-known neighborhood network platform, has announced a major advancement in its advertising capabilities with the introduction of AI-powered ad optimizations, new video formats, and personalized local advertisements through its Nextdoor Advertising Manager (NAM). The new tools are designed to enhance the efficiency, engagement, and impact of hyperlocal marketing efforts across Nextdoor’s expansive community network.
With over 100 million active users spanning 345,000 neighborhoods, Nextdoor has become a valuable destination for advertisers aiming to connect with real people ready to take action within their local communities. The latest enhancements to NAM make it easier for brands to build smarter, data-driven campaigns that resonate on a personal level with local audiences.
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“Advertisers don’t just want scale – they want intent and impact. Our latest innovations are reshaping the way brands connect with over 100 million neighbors by making every impression more relevant and every campaign more efficient,” said Michael Kiernan, Chief Revenue Officer at Nextdoor. “From weather-triggered messaging to AI-driven optimization, we’re giving marketers the precision they need to turn hyperlocal advertising into tangible business results.”
The AI-driven improvements now enable advertisers to optimize performance throughout the marketing funnel. New click optimization features in the U.S. have shown remarkable results, improving engagement with an average 134% lift in click-through rates during testing from 2024 to 2025. Conversion optimization has also delivered a 35% improvement in average cost per acquisition, allowing brands to achieve better results at lower costs.
Nextdoor is also piloting AI targeting and delivery recommendations in the U.S., Canada, and the U.K., providing intelligent insights during both campaign setup and post-launch phases. Additionally, the introduction of AI-powered image and copy generation—supported by ChatGPT and a vast library of over 3 million Pexels photos—enables marketers to create high-quality, localized ad content quickly and effortlessly.
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Globally, advertisers can now take advantage of expanded video formats, including carousel-style ads that offer deeper reporting metrics and new engagement measures. These flexible formats allow brands to bring motion, sound, and storytelling into more placements, creating richer and more interactive experiences for local audiences.
The company is also testing new personalized advertising formats, including geo-personalized image ads that automatically integrate neighborhood or city names for stronger local appeal. Weather-based targeting further enhances contextual relevance, allowing advertisers to tailor messages based on real-time local temperatures, from promoting warm drinks in colder weather to outdoor products during warmer conditions.
By combining AI innovation with its deeply rooted neighborhood connections, Nextdoor’s new advertising solutions strengthen the bridge between brands and communities. This fusion of personalization, precision, and technology positions Nextdoor as a powerful player in the next era of localized digital advertising.
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