ON24 has strengthened its position as a leader in AI driven customer engagement with the announcement of its newly granted U.S. Patent No. 12,445,698 B2. The patent protects the company’s artificial intelligence technology that automatically identifies and extracts what it calls Key Moments from long form video content, including virtual events and other digital experiences. These AI generated highlights can then be repurposed by ON24 customers across a wide range of marketing and engagement initiatives, making it easier to amplify impactful segments without manually reviewing hours of footage.
The patented system analyzes audience behavior and real time engagement data captured during a digital or virtual event. Using machine learning models, it isolates the most compelling portions of the content and converts them into short form videos. These segments can be used in personalized nurture programs, shared across social platforms, or distributed to targeted audiences to deepen campaign performance. The technology is designed to support multiple use cases, including demand generation, partner enablement, client relationship management, educational training, certification programs and other engagement driven activities.
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Sharat Sharan, CEO of ON24, said the patent underscores the company’s broader strategy of embedding artificial intelligence across its platform. “Artificial intelligence is central to ON24’s strategy and innovation,” he said. “Our patented technology reinforces ON24’s leadership as an AI enabled engagement platform. It allows us to better understand audience behavior in real time, pinpoint what matters most, and transform those insights into content and campaigns that perform better, across every channel and every customer interaction.”
Developed by ON24’s engineering and data science teams, the Key Moments feature gives marketers and customer facing teams an efficient way to identify high value segments such as product demonstrations, expert commentary or interactive Q&A exchanges. These clips can then be redeployed to extend the life and impact of every event or video asset, ensuring that standout moments continue generating value long after the original event has ended.
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Jayesh Sahasi, Executive VP of Products and CTO at ON24, described the patent as an important milestone in the company’s journey toward more connected, data informed engagement. “This patent advances our vision of connected, AI driven engagement,” he said. “It brings together AI analysis, behavioral data, and automation to help marketers and other customer facing teams connect the dots, turning a single event into continuous, data driven campaigns that deliver higher engagement.”
With this patent now secured, ON24 aims to continue advancing its AI capabilities to help enterprise marketers create more effective content, increase personalization and drive stronger audience engagement across the entire customer lifecycle.
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