Paramount and Comcast Announce Multi-Year Deal

Paramount Global and Comcast announced the renewal of their comprehensive distribution agreements to continue delivering Paramount’s leading portfolio of broadcast, entertainment, news and sports brands across Xfinity platforms.

The multi-year deals feature ongoing carriage of Paramount’s networks, including CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount Network and more. Comcast subscribers will also retain access to Paramount’s popular streaming services across Paramount+, Pluto TV and BET+. Additionally, as part of the renewal, Comcast has the right to make Paramount+ with SHOWTIME available to qualifying Xfinity customers.

Marketing Tech Insights: zMaticoo SDK Now Listed on Google Play SDK Index

“We are pleased to renew and expand upon our broad partnership with Comcast,” said Ray Hopkins, President, Paramount Distribution. “This new deal ensures that our dynamic portfolio of popular brands and premium programming continue to reach and entertain our valued audiences everywhere.”

“Paramount Global is a valued partner, and we are excited to continue providing Xfinity customers with access to their traditional and streaming content across our industry-leading entertainment platforms,” said John Dixon, Senior Vice President, Entertainment, Comcast Cable.  “This agreement gives us the ability to offer customers more choice and flexibility in what they want to watch and how they want to watch it.”

Marketing Tech Insights: Night Market & Keen Partner to Boost Brand Revenue

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

Source – Prnewswire