Qualified, a leader in agentic marketing, has unveiled Piper for Gong, an integration designed to help joint Qualified and Gong customers accelerate pipeline generation across channels. Announced during Gong Celebrate in Austin, Texas, the integration enables Piper, the AI SDR Agent, to greet buyers the moment they arrive on a website from a Gong Engage email, turning early interest into actionable pipeline opportunities. By connecting two powerful revenue platforms, the integration ensures organizations can capitalize on high-intent buyers at the precise moment they are most engaged.
Sales teams face growing pressure to convert target accounts, dedicating significant portions of their day to outbound outreach. Email has become a primary channel for engaging prospects, yet even when buyers respond, the experience on the website is often generic and disconnected from the personalized email that brought them there. This gap creates a jarring experience and can diminish the impact of outbound campaigns.
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“Gong Engage is an incredibly powerful outbounding tool, but the momentum and buying intent generated by these personalized emails are immediately lost when buyers are met with a generic website experience,” said Maura Rivera, CMO of Qualified. “This disconnect results in wasted sales effort, lower conversion rates, and a diminished ROI.”
Piper addresses this challenge by delivering seamless buyer experiences across channels. When a prospect clicks through a Gong Engage email, Piper is immediately available on the website to continue the conversation, ensuring interest is maintained. Piper can qualify prospects in real time, enriching their profiles and scheduling meetings while engagement is high. In addition, Piper leverages her content library to provide relevant marketing materials during conversations, keeping buyers engaged and informed.
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The AI agent also ensures a smooth handoff to dedicated account owners, connecting prospects with the right sales representative for a real-time conversation. Beyond engagement, Piper collaborates with sales teams in Slack, providing context and next steps to keep deals moving efficiently. By integrating Qualified’s AI capabilities with Gong Engage, businesses can maximize their marketing investments while delivering a more cohesive customer experience throughout the buying journey.
With Piper for Gong, Qualified aims to bridge the gap between outbound email efforts and website interactions, ensuring organizations capture the full value of every lead. By aligning AI-driven customer engagement with human sales follow-up, companies can enhance conversions, improve pipeline outcomes, and strengthen overall customer experience across multiple touchpoints.
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