Reply, the renowned technology company, has achieved the AWS Advertising and Marketing Technology Competency, an official recognition from Amazon Web Services that validates advanced expertise in designing and implementing advertising and marketing solutions on the AWS platform. This achievement was made possible through the combined efforts of Reply’s specialized companies, Data Reply and Storm Reply, both of which boast extensive experience in delivering cloud-native and data-driven solutions leveraging AWS technologies.
The AWS Advertising and Marketing Technology Competency certifies a partner’s capability to provide high-quality solutions across critical areas such as data and audience management, privacy-enhanced data collaboration, advertising intelligence, advertising platforms, and digital customer experience. Earning this designation strengthens Reply’s positioning as a strategic partner in the advertising and marketing technology ecosystem, showcasing the group’s ability to develop scalable, impactful solutions built on AWS.
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Among the notable projects contributing to this accomplishment is Data Reply’s collaboration with Aston Martin, where it built a modern data platform using AWS services like Lambda, Kinesis, Redshift, S3, and machine learning components. This platform supports Aston Martin’s transition toward data-driven marketing by unifying real-time data from diverse digital and physical touchpoints, enabling advanced insights for personalized content and dynamic campaign management. Integration with marketing automation tools facilitates real-time customer journey orchestration across channels, enhancing engagement and decision-making agility.
Storm Reply led the comprehensive modernization of a major European media company’s digital advertising platform, designing a scalable, cloud-native architecture on AWS. Utilizing AWS Fargate and Graviton processors across multiple regions, this solution improved performance by 45%, reduced latency by 30%, and cut IT costs by an estimated 45%, while embedding FinOps practices and energy-efficient technologies to ensure sustainability and readiness for market expansion.
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Additionally, Data Reply developed a multilingual content generation platform powered by generative AI for a global jewelry brand’s marketing team. By harnessing Amazon Bedrock and SageMaker for AI model orchestration, this platform automates the production of localized promotional videos for over 30 countries, maintaining global brand consistency and cultural relevance while significantly reducing production time and costs.
This AWS competency certification underlines Reply Group’s expertise and commitment to advancing marketing and communications through cloud and AI innovation, reinforcing its role as a trusted technology partner in the evolving digital marketing landscape.
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