Rithum, a prominent global provider of commerce solutions, has announced the launch of RithumIQ, its advanced AI engine at the heart of its platform. RithumIQ stands out by leveraging one of the world’s richest datasets on retail and marketplace transactions, enabling brands and retailers to simplify the often bewildering complexity of modern commerce and convert it into actionable, strategic insights. Unlike many emerging AI products, RithumIQ is thoroughly integrated, extensively scaled, and already delivering noticeable results, powering billions of transactions and supporting over $50 billion in annual sales for a vast network of brands.
AI in commerce, according to Rithum’s leadership, is transforming not just how people shop but also how decisions are made on the business side. RithumIQ embodies this evolution by providing a trustworthy infrastructure and data integrity for agentic-AI that is, AI that acts on behalf of shoppers and buyers, ensuring that products are readily discoverable and recommended in real time by AI-driven channels. The system is designed to adapt to the shifting retail landscape, where the ability to structure product data for AI agents is fundamental for success on marketplaces and direct-to-consumer platforms.
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The intelligence of RithumIQ touches every stage of the commerce lifecycle. It automatically detects invisible margin leaks and reallocates ad budgets using real-time profitability and conversion metrics to maximize return on investment. RithumIQ can analyze millions of SKUs at once, dynamically reformatting and optimizing product data to ensure listings are always channel-ready and continuously conditioned to boost conversions. Fulfillment strategies are also enhanced, with RithumIQ evaluating carrier efficiency, inventory locations, shipping costs, and promised delivery dates to foster optimal delivery performance and cost savings. Its predictive analytics identify early market and demand trends, allowing brands to adjust product attributes and marketing content for each channel before competitors react.
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What distinguishes RithumIQ is its self-learning ability; it not only automates processes but continuously evolves from each transaction, adapting strategies, correcting data errors, and even recommending new suppliers or sales channels as business needs change. This intelligence helps brands and retailers minimize manual errors, streamline onboarding, and maintain profitability as catalog requirements and fulfillment dynamics shift. With user adoption already high, RithumIQ is proving to be an indispensable asset for companies aiming to scale efficiently, drive marketplace growth, and meet the demands of commerce in an era dominated by artificial intelligence.
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