Rokt, a global leader in ecommerce technology powered by machine learning and artificial intelligence, has strengthened its executive team with two major leadership moves aimed at accelerating product innovation and enhancing the growth of Rokt Ads. The company announced the appointment of Reuben Kan as Chief Research Officer, a new position created to advance Rokt’s long term investment in AI breakthroughs and scalable systems. Kan will remain under the leadership of Chief AI Officer Claire Southey. Rokt has also elevated Jon Humphrey to Senior Vice President of Operations and Advertising, expanding his responsibilities to include full oversight of Rokt Ads, while he continues to lead Operations, Solutions, Launch, and Partnerships across the organization. Humphrey will now report directly to CEO Bruce Buchanan and join Rokt’s executive committee.
As Chief Research Officer, Kan will be charged with driving Rokt’s future innovation strategy, advancing its capabilities in optimization, applied data science, and large scale engineering infrastructure. He will guide deeper research collaborations with academic partners and help solidify Rokt’s leadership in the intersection of AI and ecommerce technology. Kan previously served as Senior Vice President of Engineering at the company and brings more than a decade of experience from Google, where he worked in high level engineering roles. He earned a Master of Information Technology Engineering from the University of New South Wales and a Bachelor of Mechatronics and Computer Science Engineering from the University of Melbourne.
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Southey praised his advancement, noting the key role Kan has played in Rokt’s progress. “Reuben’s technical depth and creative problem solving have fueled many of our most advanced innovations,” said Southey. “In this new role, I am confident that he will help sharpen our research agenda and ensure Rokt continues to define the frontier of AI and ecommerce technology.”
Humphrey’s expanded position reflects his success leading initiatives that have helped scale Rokt’s global operations. Before joining Rokt, he spent four years at Wunderkind, where he helped grow the Solutions team in the United States and United Kingdom while working closely with major ecommerce companies. His earlier experience includes quantitative consulting roles at Market Metrics. Humphrey holds a business degree from Northeastern University.
Buchanan highlighted the significant contributions Humphrey has already made within the company. “Jon has been instrumental in scaling Rokt Ads and strengthening how we deliver value to our partners,” said Buchanan. “His leadership, commercial focus, and deep understanding of our customers make him the ideal person to lead GTM Delivery as we continue to expand globally.”
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These moves arrive during a period of rapid expansion for the company. Buchanan added, “Reuben and Jon are exceptional leaders who have earned the trust of our teams and customers through consistent delivery and vision. Their expanded roles strengthen Rokt’s foundation as we enter our next phase of growth, pushing the boundaries of AI and ecommerce innovation while building a company designed to endure and lead for decades.”
The leadership progression follows several recent governance enhancements including the appointment of veteran CFO David Obstler as audit chair and the addition of former Wise CFO Matt Briers as board advisor and observer. Rokt expects its technology to support more than 7.5 billion transactions in 2025 across thousands of major ecommerce brands. In 2024, the company grew revenue by more than 40 percent to reach 600 million dollars, supported by high profile partnerships with companies such as Ulta Beauty, Albertsons, and Macy’s, as well as recent acquisitions of Canal, mParticle, and Aftersell.
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