In a development poised to redefine B2B sales enablement and marketing, Sellerant has acquired Proclaim, the podcast agency recognized for producing high-quality branded storytelling at scale. The strategic acquisition is an indication of a new milestone in the union of AI-powered demand engines with real content creation and an indication of where B2B MarTech is heading in 2025 and the years ahead.
Amplifying the B2B Narrative
Sellerant, known for creating end-to-end, AI-driven revenue engines for early-stage B2B technology firms, is now extending its value proposition with the addition of Proclaim’s podcasting features. The acquisition sets Sellerant up to deliver a new combination of revenue-driven storytelling an essential tool for tech startups and mid-market players looking for market traction.
Proclaim’s expertise is in creating branded podcasts that amplify thought leadership and humanize technical stories. By adding Proclaim to its portfolio of services, Sellerant can now assist clients through the full buyer journey from brand awareness and audience interaction to pipeline acceleration via a multi-media content approach.
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MarTech Meets Media
Whereas Sellerant has long centered on developing bespoke sales and marketing engines with a particular focus on AI, data intelligence, and GTM execution, Proclaim’s acquisition marks a transition towards end-to-end content approaches which directly address the requirements of today’s B2B purchasers.
It’s not about driving leads it’s about building trust, increasing awareness, and providing personalized value in scale. Podcasting does this by providing long-form, engaging formats in which brands can be in charge of their story in competitive spaces.
Sellerant says this move strengthens its creative production capabilities, allowing end-to-end delivery of content assets from brand creation and demand-gen campaigns to voice-led series that build sustained thought leadership.
A Strategic Fit for Early-Stage Growth
The acquisition is especially valuable for seed to Series B ventures in competitive markets such as cybersecurity, AI, DevOps, and enterprise SaaS. For these firms, go-to-market timing is critical and early credibility establishment can be the difference between growth or bust.
With Proclaim’s podcasting platform now integrated into Sellerant’s product, startups have the ability to produce on-demand, multi-part branded shows that highlight founders, product narratives, industry trends, and customer success. The assets can then be amplified through owned, earned, and paid channels in order to drive greater engagement.
For instance, a cyber security startup may create a “Voices from the Frontlines” podcast series with CISOs and threat researchers, at the same time enhancing brand credibility and creating mid-funnel content for ABM and email campaigns.
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Why It Matters to MarTech Leaders
This purchase illustrates a larger movement of MarTech convergence: performance marketing isn’t only about metrics it’s about narrative fit and emotional connection. B2B customers no longer want bland outreach they want education, empathy, and experience.
Adding podcasting to a B2B campaign provides several advantages, such as the development of high-value, evergreen content that can be repurposed throughout digital channels to drive maximum reach and engagement. It adds a genuine voice and tone of internal stakeholders, which builds brand trust and credibility. Podcasting also drives SEO and discoverability with transcript optimization and niche syndication, getting content in front of targeted audiences. It is also an effective platform for thought leadership generation, enabling sales teams, founders, and executives to build authority and create meaningful connections in their industry.
As intent data and AI-based targeting keep growing, the demand for engaging, human-driven content increases. Sellerant’s growing services are poised to answer this moment.
Looking Ahead
Sellerant is set to become a go-to partner for B2B brands looking for both strategic execution and breakaway storytelling, now that Proclaim is included in its lineup. This merge paves the way for new lead generation formats ones that put connection above conversion. The future of B2B marketing has arrived.
It is a reminder for MarTech professionals everywhere that demand generation in the future is not merely about technology it’s about sharing the right story, in the right tone, with the right people.
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