Semrush, a leading online visibility management SaaS platform, has announced the addition of two seasoned executives to its leadership team. Abby Miller joins as Chief Customer Officer, while Tara Haas takes on the role of Chief of Staff. These appointments underscore the company’s commitment to elevating customer experience, strengthening operational excellence, and fueling global growth.
Driving Customer Experience and Growth
Abby Miller arrives at Semrush with a strong background in transforming customer organizations into engines of sustainable growth. During her previous roles at LifeSpeak and LastPass, where she served as SVP of Client Experience, Miller became known for her ability to build resilient, customer-focused teams capable of turning first-time users into long-lasting advocates. Her expertise spans customer retention, loyalty, and revenue expansion strategies that consistently delivered results across a wide range of clients, from nimble SMBs to large-scale enterprises.
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As Chief Customer Officer, Miller will design and oversee a cohesive customer journey that extends across onboarding, adoption, and long-term success. Her vision emphasizes ensuring customers gain measurable value from the Semrush platform, supported by a best-in-class success organization.
Miller expressed her enthusiasm for this new chapter, stating: “With the online marketing industry rapidly changing, Semrush continues to innovate and adapt to new customer needs, and I am committed to our mission of making online visibility easy and helping our customers succeed. My goal is to build a best-in-class customer success organization that serves as a trusted advisor, helping our customers unlock the full potential of the Semrush platform to reach their business goals.”
Operational Excellence at Scale
While Miller focuses on customer success, Tara Haas steps in as Chief of Staff to guide the company’s continued operational transformation. With extensive experience in product management, marketing, and innovation, Haas has a proven ability to build frameworks that power organizational scale. She has previously served as Chief of Staff at LogMeIn and Dashlane, roles where she was instrumental in aligning execution with ambitious strategic goals.
At Semrush, Haas will help optimize systems and processes that strengthen operational efficiency, streamline decision-making, and enable the company to accelerate its global expansion.
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Haas noted: “This is an exciting time to join Semrush. With the industry changing rapidly, and a leading product in the market, I see great opportunities for growth. By focusing on operational structure, systems, and processes in place, we’ll be able to move at full speed, at the global level.”
A Stronger Bench for the Future
Bill Wagner, CEO of Semrush, welcomed the appointments as a significant milestone for the company’s ongoing evolution. He shared: “We’re at a pivotal point in our growth journey, and having Abby and Tara on board is a direct investment in our future. Abby’s deep expertise in customer-centric strategies and Tara’s proven ability to drive operational excellence are important as we gear up for our next chapter of growth, especially in delivering exceptional value to our customers.”
Together, these new additions reinforce Semrush’s focus on customer empowerment and global scalability, positioning the company to thrive in a rapidly shifting digital marketing landscape.
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