Skanteq, a martech startup, has launched an affordable, no-app, code-free augmented reality (AR) platform aimed at helping marketers and businesses create immersive customer experiences without the typical technical or financial hurdles associated with AR technology. The platform is browser-based and enables companies to transform physical touchpoints such as packaging, print materials, signage, and collateral into interactive digital experiences instantly accessible via QR codes eliminating the need for app downloads or coding skills.
Ron Fountain, CEO and Founder of Skanteq, highlighted the significance of this launch, stating, “Bringing Skanteq to market represents a major step forward in making AR truly accessible. For too long, AR has been viewed as costly, complicated, and out of reach for most businesses. Skanteq is changing that.” The platform’s design centers on simplicity and scalability, allowing marketers and businesses of all sizes to deploy impactful AR campaigns quickly and manage them easily while also measuring their performance effectively, according to Tim Wagner, Chief Operating Officer.
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The platform’s key features include instant accessibility through QR code scanning with no app installation required, rapid campaign launches that require zero coding or technical knowledge, and cross-industry scalability suitable for various business sizes. Additionally, campaigns can be dynamically updated at any time, helping extend the value of printed materials.
Skanteq’s proprietary Xtynded Reality™ Engine powers the platform, providing businesses with a straightforward yet powerful tool to bring physical marketing materials to life, boosting customer engagement and interaction without the usual complexities associated with AR. The company currently offers free trials for early adopters interested in leveraging AR to enhance their marketing strategies.
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With its user-friendly approach and affordable pricing, Skanteq aims to redefine what is possible in augmented reality marketing, making it accessible to a broader range of businesses eager to incorporate immersive digital experiences into their customer journeys.
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