Skydeo and AnalyticsIQ Partner to Enhance Predictive Audiences in SAM

Skydeo, a leader in predictive audience data, is excited to announce a new partnership with AnalyticsIQ, a leading predictive data innovator. This collaboration integrates AnalyticsIQ’s deep consumer data and behavioral insights into Skydeo Audience Manager (SAM), providing marketers with enriched predictive audience segments to drive more precise and impactful campaigns. This partnership showcases how combining advanced data intelligence with cutting-edge marketing technology can unlock new levels of targeting accuracy and campaign success.

By integrating AnalyticsIQ’s proprietary data, Skydeo SAM users gain instant access to a wealth of consumer insights, including lifestyle preferences, financial behaviors, and psychographic indicators. These actionable insights allow marketers to optimize campaigns across social, mobile, CTV, and DSP programmatic platforms, delivering hyper-personalized experiences that resonate with their target audiences. Skydeo and AnalyticsIQ are empowering brands and agencies to harness data-driven precision while prioritizing ethical data practices and privacy compliance.

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“AnalyticsIQ and Skydeo’s partnership started years ago to combine high-quality audiences with deterministic mobile data at scale,” said Mike Ford, CEO of Skydeo. “Offering AnalyticsIQ-branded segments in Skydeo Audience Manager gives brands and agencies the selection they want with fast, expedient distribution across programmatic, paid social and video.”

AnalyticsIQ highlighted the strategic alignment between the two companies. Anna Brantley, Chief Revenue Officer at AnalyticsIQ, said, “AnalyticsIQ is thrilled to expand our partnership with Skydeo, a company that shares our dedication to empowering marketers with actionable insights. By integrating our data into Skydeo SAM, we’re giving marketers the tools they need to understand their audiences on a deeper level and create campaigns that truly engage. This partnership represents the future of data-driven marketing.”

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Skydeo’s SAM platform, already a game-changer in predictive audience management, becomes even more powerful with the addition of AnalyticsIQ’s data. With over 30,000 audience segments built from 1.4 trillion data points, SAM gives marketers the insights they need to make smarter, faster decisions. Its multi-channel activation and built-in collaboration tools simplify campaign execution, ensuring marketers can optimize their strategies across every touchpoint.

This partnership comes as marketers seek innovative solutions to navigate an increasingly competitive advertising landscape. Combining Skydeo’s predictive analytics with AnalyticsIQ’s data expertise, SAM users can reduce wasted ad spend, improve targeting accuracy, and deliver personalized campaigns that drive meaningful engagement and ROI.

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Source – PR Newswire

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