Smartly, the AI-driven advertising platform known for uniting creative, media, and measurement, has announced a new integration with Spotify Ads Manager. This partnership empowers brands and agencies to manage Spotify audio and video campaigns directly through Smartly’s platform, alongside other prominent digital channels. By combining Spotify’s highly engaged audience environment with Smartly’s AI-powered creative tools, real-time optimizations, and unified cross-channel measurement, advertisers can now build Spotify-compatible ads in minutes. The platform leverages generative AI, intelligent templates, and the ability to repurpose social media assets to facilitate seamless campaign scaling with AI-driven budget allocation and performance tracking.
KMac, Smartly’s Chief Commercial Officer, highlighted that the collaboration merges creativity, media, and intelligence to engage consumers at crucial moments. Spotify’s commanding consumer attention is transformed into actionable insights through this partnership, offering marketers a predictive, unified view across channels and a clearer growth path powered by scalable creativity.
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As marketers increasingly diversify their advertising channels, Spotify stands out with its unique blend of content, context, and culture. Research indicates Spotify delivers 22% more audience reach than social platforms and 27% more than traditional TV. Additionally, campaigns combining audio and video on Spotify show a 35% lift in purchase intent compared to audio-only ads. Smartly’s integration helps advertisers optimize campaigns in a unified interface, enabling real-time action on performance data and driving incremental growth.
Per Sandell, Spotify’s VP of Product, expressed enthusiasm about the collaboration, emphasizing how this partnership simplifies the process for advertisers to plan, create, measure, and optimize Spotify campaigns entirely within Smartly’s workflow. The Spotify Ads Manager integration will soon be available to all Smartly users, further easing access to Spotify’s robust advertising ecosystem.
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Through this partnership, Smartly and Spotify collectively aim to elevate advertising effectiveness by blending AI-driven creativity and automation with Spotify’s immersive platform, offering brands a powerful toolset to connect with audiences and convert attention into measurable business results.
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