In a strategic move to cement its position at the forefront of AI-driven advertising, Smartly has bolstered its executive ranks with three seasoned industry veterans. The company welcomed Maxwell Tang as Chief Product Officer, Melissa Yang as SVP of Ecosystems & AI Applications, and Julie Green as SVP of Global Customer Success. This expansion brings a wealth of expertise in artificial intelligence, commerce, data, and partnerships, reinforcing Smartly’s mission to advance creativity and performance for brands.
Maxwell Tang joins the team after a distinguished tenure of over a decade at Etsy, where he was a key figure in developing product strategies for discovery and monetization that fueled significant innovation. In his new capacity as CPO, he will spearhead Smartly’s global product vision, ensuring it remains centered on AI and responsive to customer needs in an evolving, prompt-first digital landscape. His focus will be on driving growth through enhanced data intelligence and a superior platform experience.
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The new leadership also includes Melissa Yang, who most recently served as the Global Head of Marketing Partnerships & Industry Education at TikTok. With a decade of experience building out the partnership ecosystems for both Meta and TikTok, she is recognized for creating impactful programs that expand market presence and generate new growth opportunities. At Smartly, Yang will be responsible for cultivating an AI-centric partner ecosystem, forging deeper integrations that empower brands to harness the full potential of AI-powered innovation.
Rounding out the new appointments is Julie Green, who comes from Netflix where she led U.S. Vertical Advertising Sales. With a proven history of accelerating revenue and customer growth at influential platforms like Amazon and TikTok, Green is known for building high-achieving teams. As the head of Smartly’s Global Customer Success organization, she will concentrate on helping clients scale their operations and achieve success in an AI-powered future across social media, video, and connected TV.
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Laura Desmond, the CEO of Smartly, expressed confidence in the new additions. “Maxwell, Melissa, and Julie are world-class leaders and builders who bring proven expertise in shaping product innovation, partnerships, and customer success in the AI era,” she said. “They will strengthen an already successful next-generation leadership team and help Smartly to continue to lead the industry in creating solutions that drive growth and scale for the world’s leading brands.” This leadership expansion signals Smartly’s continued dedication to delivering cutting-edge solutions and fostering transformative partnerships to help global brands connect with consumers in meaningful ways.
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