Spotlight Outdoor Ads, a prominent name in Advertising and the out-of-home (OOH) industry, has officially launched the first three towers in its ambitious Vegas Strip Tower Network, bringing a new level of programmatic and large-format digital advertising to the heart of Las Vegas Boulevard. The debut, referred to as the “Triple Crown,” includes towers at Caesars Strip North, Cromwell Strip North, and Showcase Strip North—each transformed from static structures into striking 38-foot digital displays that redefine visibility on the Strip.
Each tower features 27-foot by 12-foot LED screens positioned at pedestrian bridge endpoints along some of the Strip’s busiest intersections, providing brands with unmatched exposure to millions of tourists and convention attendees each year. Collectively, these installations generate more than 1.7 million weekly impressions, allowing advertisers to deliver motion-based, real-time creative content and adjust campaign messaging instantly through programmatic buying—a first for the Las Vegas Strip.
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Beyond serving as a new frontier for Digital Marketing, the Triple Crown towers double as creative canvases celebrating the city’s vibrant culture. Spotlight Outdoor Ads has committed part of the screen time to showcasing student artwork, giving emerging local artists a platform seen by audiences from around the world.
“Las Vegas has always been a city that celebrates creativity, and we’re proud to give young artists a place to share their talent,” said Jeremie Watkins, President and CEO of Spotlight Outdoor Ads. “At the same time, these towers represent a once-in-a-generation opportunity for advertisers, with premier digital displays in the heart of the Strip that capture attention on a scale no other medium can offer. By blending brand impact with community celebration, the Vegas Strip Tower Network is not only transforming advertising but also becoming part of the cultural fabric of the city.”
Powering this innovation is Vistar Media’s enterprise technology stack, which integrates its ad server for intelligent campaign delivery with real-time monitoring and synchronized playback via Vistar’s player software. This allows Spotlight to run dynamic, data-driven, and coordinated content advertising experiences across multiple large-format screens simultaneously.
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“Generating over one million weekly impressions, with 69,000 vehicles and 419,000 walking hours on the Strip each day, the Vegas Strip Tower Network leverages Vistar’s full-stack platform with screen sync and sets a new benchmark for reach and real-time activation,” said Matt Fitzgerald, Director of Enterprise Sales at Vistar Media.
The Triple Crown launch is only the start. By early 2026, Spotlight plans to expand the network with three more digital towers—transforming the Triple Crown into the Flamingo Five—creating the most concentrated street-level ad footprint in Las Vegas. With 13 towers expected to complete the Vegas Strip Tower Network next year, Spotlight is paving the way for an era of immersive, connected Martech experiences that merge technology, creativity, and cultural engagement on an unprecedented scale.
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