StackAdapt has announced a new direct integration with Tubi, a popular free streaming platform that entertains more than 100 million monthly active users. This collaboration is designed to give advertisers direct access to Tubi’s extensive catalog of Hollywood films, TV shows, and Tubi Originals, along with thousands of creator-driven programs. By connecting with Tubi’s diverse and youthful audience, StackAdapt aims to enhance the efficiency and reach of connected TV advertising for its clients.
Through this integration, advertisers and agencies using StackAdapt can now reach audiences on Tubi without intermediaries, resulting in faster, more efficient transactions and access to premium, brand-safe connected TV content. The move simplifies the media buying process while maintaining transparency and ensuring better performance outcomes. Greg Joseph, VP of Inventory at StackAdapt, emphasized the importance of the partnership, stating, “This partnership with Tubi represents a meaningful step in bringing our clients closer to the moments that matter most. By integrating directly with Tubi, we are ensuring our clients gain scale and efficiency, with the added confidence that their campaigns are reaching audiences in the highest-quality environments.”
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The collaboration provides advertisers with multiple advantages, including the opportunity to tap into one of the largest ad-supported video-on-demand (AVOD) audiences. Through a streamlined, direct connection, brands can now easily access premium streaming inventory and activate pre-curated CTV packages tailored to maximize campaign outcomes. When combined with StackAdapt’s advanced data-driven tools for targeting and measurement, advertisers can expect improved engagement and a stronger return on investment.
Vijay Rao, SVP of Partnerships at Tubi, highlighted the strategic value of the integration, noting, “Tubi is committed to making our collection of premium streaming inventory accessible to advertisers through trusted partners for ROI with relevance. Our integration with StackAdapt ensures that advertisers can connect with our highly engaged leaned-in audiences, primarily watching on demand and streaming nearly a billion hours a month on Tubi, while benefiting from greater efficiency and transparency. At the same time, it allows Tubi to tap into StackAdapt’s diversified demand footprint spanning holding companies, mid-market independent agencies, and SMBs ultimately driving greater yield, attracting a wider mix of advertisers, and enhancing the viewing experience for our fans.”
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The partnership reinforces StackAdapt’s growing influence in connected TV advertising, a segment that continues to expand rapidly in the programmatic space. As marketers seek both scale and precision in their streaming campaigns, this integration with Tubi strengthens StackAdapt’s ability to deliver measurable, high-impact advertising across premium environments.
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