As marketers push for greater accountability while campaigns are still live, illumin proves programmatic performance in real time with a major upgrade to its advertising
MarketCast has introduced Brand Effect Pro, an advanced advertising analytics platform designed to help marketers quickly measure ad performance across video, social, and linear channels
A new report from Dash Social reveals why shares, not followers, are the clearest signal of content success, and how predictive AI and creators are
Following a six-month trial period involving more than 2,000 local advertisers, Spectrum Reach announced the full market availability of Spectrum Reach Architect. This proprietary, AI-driven
[cafeteria], the Los Angeles-based consumer insights platform that connects brands directly with Generation Z and Alpha—an emerging demographic often called “Generation Next”—announced that it has
AMC Technology has expanded its DaVinci Toolkit to support Teams Phone extensibility within Dynamics 365 Contact Center, enabling unified, AI-driven contact center experiences. AMC Technology,
The new feature gives travel brands the flexibility to choose when and where they appear in trusted media brands, increasing conversions by up to 20%.
Snappy Kraken, the martech innovator powering simpler, smarter advisor marketing, announced its integration with Catchlight, the organic growth platform that provides data and insights on
Appier, a global marketing AI solutions provider, has released a groundbreaking report revealing behavioral insights into merge game players that could revolutionize mobile game monetization
Proven enterprise sales leader joins Crunchbase to scale adoption of predictive intelligence and drive global revenue growth Crunchbase, a predictive intelligence solution that forecasts private
New AI-enhanced innovations help go-to-market leaders maximise performance and stay ahead in complex business landscape Seismic, the global leader in enablement, announced its Winter 2025
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