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In a move designed to usher in the next phase of AI-driven advertising, the data collaboration firm Optable has introduced Agentic Collaboration, a pioneering approach
In a clear affirmation of its sustained leadership in artificial intelligence, Genesys has once again been designated as a Leader in a major industry assessment,
In a major technological overhaul aimed at democratizing artificial intelligence for the entire digital advertising ecosystem, PubMatic has announced the results of a multi-year integration
Acquisition accelerates Mixpanel’s mission to turn data into decisions by seamlessly connecting product metrics to business value with AI Mixpanel, the global leader in digital
Resulticks, a global leader in real-time customer engagement solutions, announced the expansion of its partnership with Tata Consultancy Services (TCS), moving from planning to full-scale
Franco-Canadian sustainable aeronautic start-up intelligently manages its unstructured content with Box Box, Inc., the leading Intelligent Content Management (ICM) platform, announced that FLYING WHALES selected
Breakout 2.0 empowers marketers to make their website show, tell, and sell Breakout, a startup developing an AI Inbound SDR, announced the launch of “Blocks.”
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The data analytics and advisory firm Circana has unveiled a significant evolution of its Marketing Foresight® solution, introducing a next-generation platform designed to revolutionize how
In a significant move to broaden its international presence, the China-based technology provider Aurora Mobile has announced a major expansion of its enterprise solutions into
In a major move to streamline go-to-market execution for revenue teams, ZoomInfo has officially launched its Copilot Workspace, an AI-powered platform designed to consolidate a
In a move that strengthens its position in the advanced television and digital video landscape, the global programmatic media company MiQ has officially been named
Truecaller, the world’s leading communications platform, unveiled adVantage, an AI-powered recommendation engine that redefines how businesses engage users in high-attention communication moments. adVantage leverages a
New Ecommerce Pulse Report from Salsify and the Digital Shelf Institute finds shoppers switching brands at record levels, with reviews overtaking price and AI adoption
Measured sets a new standard for how Causal Media Mix Modeling delivers faster, more confident decisions in today’s complex and fragmented media landscape. Measured, the
Collaboration to drive improved video discovery on Rumble by leveraging Perplexity AI tools Rumble will introduce a new bundled subscription offer combining Perplexity Pro with
As part of the MarketFully.AI platform, Adaptive Creation helps streamline multilingual content production, improving cost efficiencies and enhancing marketing outcomes. Key Content, a MarketFully company, announced the
In a strategic collaboration aimed at enhancing the effectiveness of connected TV advertising, Viant Technology has announced a significant expansion of its partnership with Tubi,
Fuel up with free marketing tech insights
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