Optimizely, the leading digital experience platform (DXP) provider, announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models. With this integration, customers now gain access to…
Daily Mail released the findings of a study in partnership with Lumen Research that demonstrates that advertising units running adjacent to news content, including polarizing topics, deliver high engagement without harming brand perception. The study examined the impact of ads…
59% of US marketers state that Generative AI will be more important following Google’s announcement that it will no longer remove all third-party cookies from browsers, reveals a new study from PrimeAudience. In addition, a significant 9 in 10 marketers…
Mitel, a global leader in business communications, announced its new AI-powered customer experience (CX) management platform, Mitel CX, designed to help organizations enhance customer engagement processes, drive employee efficiency, and exceed the growing expectations of today’s consumers. Marketing Tech Insights:…
Invideo, the AI video creation platform with 100M+ videos created to date, announced its newest release – V3 – that allows users to create full-length generative videos using a single text prompt. Users don’t just create a clip, they create…
Getty Images, a preeminent global visual content creator and marketplace, announced a content integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images’ vast library of…
SalesRabbit, the leading field sales management platform, announces its acquisition of RoofLink, a robust and efficient CRM solution designed by roofers for roofers. This acquisition represents a significant leap forward for SalesRabbit’s commitment to empowering rooftop sales teams with cutting-edge…
bswift LLC, an industry leader in employee benefits technology and administration, announced the launch of its fully-integrated personalization and engagement engine. This solution is a result of bswift’s recent acquisition of Evive Health, LLC, a pioneer in the field with…
Gubagoo, the leading provider of digital retailing and conversational commerce for automotive dealerships, announced Curator, the first Unified Intelligence Engine for automotive retailers. Marketing Tech Insights: Samsonite & Fibbl Partner to Enhance Online Experience Powered by Fullpath, the automotive industry’s…
Echoworx, a prominent provider of secure email solutions, is poised to redefine the landscape of email encryption with the launch of its new Google Workspace add-on. This development responds to the increasing need for contemporary, cloud-based security solutions, particularly as Google…
Typeform, the intuitive form builder and conversational data collection platform, announced new features that provide business-to-consumer (B2C) businesses with the context, clarity, and convenience needed to better engage and understand their customers. Now businesses can further enhance the respondent experience,…
Sparkfly, an award-winning retail technology solutions company, announced results from its partnership with Costa Vida Fresh Mexican Grill, highlighting significant improvements in the restaurant brand’s customer engagement and loyalty initiatives. Marketing Tech Insights: GRIN & CreatorCommerce Partner to Launch Creator…
GRIN, the world’s leading creator management platform, announced its partnership with CreatorCommerce, a leading platform that enables brands to replace affiliate links with high-performing, co-branded creator shops. This partnership will introduce an integration that allows brands to manage their creator partnerships…
Iveda announces the future of video analytics technology with IvedaAI™, delivering an intuitive, human-like AI experience that is nothing short of magic. Building on over two decades of innovation in video surveillance, machine learning, and AI, updates to IvedaAI will…
As many businesses take a “wait and see” approach to artificial intelligence, Zimmerman Advertising, one of the world’s largest agencies, is moving swiftly to harness AI’s potential in the retail sector. Recognizing the transformative role AI can play, Zimmerman has developed three…
Swiftly, a leading provider of innovative retail technology and tools, announced a strategic relationship with PDI Technologies, a global leader in the convenience retail and petroleum wholesale ecosystem. Together, Swiftly and PDI are providing brands with the technology to deliver personalized offers…
Brightcove the world’s most trusted streaming technology company, announced the launch of Brightcove Marketing Studio for Sales, a new solution that empowers global sales teams to create and deploy personalized video content with ease, maximizing the impact of video on customer…
Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, announced its latest set of features designed to transform how revenue teams operate in today’s challenging sales environment. With new mobile functionality, enhancements to retention and expansion…