As artificial intelligence becomes more deeply embedded in how advertising is planned, bought, and delivered, the industry is confronting a new challenge of scale without
As agencies manage increasingly complex, omnichannel media operations, the ability to connect planning, execution, and financial systems has become a defining challenge for the MarTech
Underpinned by AWS agentic AI technology, Comscore’s Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend Comscore, a global
New tool helps brands and agencies combine their data with Instacart’s first-party grocery signals to unlock deeper insights, build custom audiences for off-platform activation, and
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
RPA and NBCUniversal Launch First Ever Cross-Platform Agentic Media Buy Powered by FreeWheel, NBCUniversal, and Newton’s AI Technology. NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership
As streaming television continues to absorb new forms of entertainment, gaming on Smart TVs is emerging as a powerful new frontier for advertisers. That shift
As commerce media continues to mature, marketers are demanding clearer visibility into how advertising influences real purchasing behavior. That demand is shaping the next phase
Precision and accountability are becoming essential in healthcare marketing as digital investment continues to rise and regulatory expectations remain high. That environment makes the latest
As advertisers push for greater accountability in streaming media, outcome based optimization is becoming a critical priority across the MarTech ecosystem. Roku has taken a
The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies,
MediaRadar’s Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks and AI platforms teams use to train
“Future Of Brand Influence” Outlines How Brands Must Balance Human Connection and Machine Intelligence to Drive Growth Omnicom Media, an Omnicom Connected Capability, released a
First Agentic Ad Planning Tool Built on Open Standards Automates RFP-to-Audience Activation Workflow for Publishers Optable, a leader in identity resolution and audience activation for
New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement
As media companies face mounting pressure to modernize ad operations across linear and connected TV, consolidation among ad tech and services providers is reshaping the
Generative artificial intelligence is rapidly reshaping how consumers discover products, making AI driven visibility a critical concern for marketers. That shift is at the center
As media companies expand across linear, digital, and streaming environments, the pressure to unify operations while enabling innovation has become a defining challenge for the
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