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Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals.
LG Ad Solutions, the global leader in advanced advertising for Connected TV and cross-screen devices, conducted a survey involving U.S. consumers to understand how current
Enthusiast Gaming unlocks access to largest network expansion in company history Enthusiast Gaming Holdings Inc., a leading gaming and media company, announced a strategic partnership
New research shows how marketing leaders are leveraging brand ambassadors and strategic social tools to boost visibility and drive business growth Oktopost, the leading platform
New industry report from the ad fraud market leader reveals how rising automation and weak detection standards are fueling the next wave of global digital ad losses.
Developed in collaboration with Google, the new solution enables marketers to use enhanced conversions to improve ROAS, CPA, and revenue from search, display and video
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
New partnership enables Pangle to integrate Pixalate’s fraud monitoring and pre-bid technology across its global media buying technology stack Pixalate, a leading global platform for
Led by industry veteran Chad Childress, Spectrum Science Media delivers omnichannel performance media with a built-in research and insights team and best-in-class data sources Spectrum Science,
Backed by industry heavyweights and fueled by a team of leading OpenAI scientists, Google designers, plus Pixar and Sony animators, and Riot games developers, Cartwheel’s
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
One Platform for Marketing and Compliance Teams to Move Faster & Stay Compliant StarCompliance (Star), a global leader in employee compliance technology solutions, announced the
LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the
Snackable Media, a multicultural ad network founded by digital media executive Justin Barton and focused on helping small and medium-sized sites monetize their ad inventory,
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary
New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad Quad/Graphics, Inc, a marketing experience company
VideoAmp, a leading media measurement company transforming advertising, has officially entered the audit phase with the Media Rating Council (MRC). This significant step underscores VideoAmp’s
Partnership Brings Enhanced Targeting And Measurement for Spotify Advertising Integral Ad Science, a leading global media measurement and optimization platform, announced with Spotify the launch
Fuel up with free marketing tech insights
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