As marketers face growing pressure to prove how social advertising drives real revenue, platforms that can connect media spend to business outcomes are becoming essential
As Connected TV continues to reshape how audiences discover content and brands, new research suggests that what viewers remember is increasingly defined by creative quality,
As premium video advertising continues to converge with performance driven media buying, platforms built for scale and simplicity are gaining momentum beyond the US. Comcast’s
The convergence of digital out of home and streaming video is creating new opportunities for brands to reach consumers beyond traditional screens. VIOOH partners with
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As generative AI becomes more deeply embedded in everyday work and learning, questions around access, affordability, and sustainability are moving to the forefront of the
Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership Cadent, the predictive advertising company, announced the appointments of Kim Tingler as Chief People
New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads The Interactive Advertising Bureau (IAB), the leading trade association for the digital
FreeWheel, a global technology platform powering the streaming advertising ecosystem, has appointed Don Amboyer as General Manager of Strata, its media management software business. The
A first-of-its-kind analysis of 10,000+ YouTube integrations based on Agentio’s first-party performance data shows the compounding impact of longer-term partnerships Agentio, the AI-native platform for
BRMG, a Hover Group company, announced that experienced marketing strategist and Marketing Coach Kensel Tracy has joined the firm as its newest Operating Partner. His
Google is testing a new advertising format inside Search AI Mode that could reshape how commercial messages appear in AI driven search experiences. The initiative,
The Boostr and Passendo partnership signals a meaningful shift in how publishers manage and monetize premium email advertising, a channel that has become increasingly important
Alpine IQ (AIQ), the leading data and marketing platform for cannabis retailers and brands, announced a major evolution of its Loops media product: direct-to-menu destination
SHAREit Group has upgraded its mobile advertising platform, repositioning it as an AI powered growth engine designed to help advertisers scale across high growth emerging
Ampersand has introduced TrueStream Political, a new streaming advertising solution designed to give political campaigns deterministic access to verified voters across premium television environments. The
Rakuten Advertising Innovation Labs marks a strategic expansion of how artificial intelligence is applied across affiliate marketing, as the company moves to accelerate smarter targeting,
Brave Connective Partners with Plug and Play in a strategic move aimed at accelerating innovation, strengthening regional expansion, and advancing the Philippines role in the
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