As artificial intelligence becomes more deeply embedded in how advertising is planned, bought, and delivered, the industry is confronting a new challenge of scale without
Underpinned by AWS agentic AI technology, Comscore’s Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend Comscore, a global
Microsoft customers worldwide can now discover and deploy Profitmind through Microsoft Marketplace, accessing trusted solutions that accelerate innovation and business transformation with unified integration across
RPA and NBCUniversal Launch First Ever Cross-Platform Agentic Media Buy Powered by FreeWheel, NBCUniversal, and Newton’s AI Technology. NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership
PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent
VideoAmp, the tech-first measurement company, announced a CEO transition, with Peter Liguori stepping down as Chief Executive Officer effective January 5, 2026, and Tony Fagan,
SalesHood, a leading Agentic AI Revenue Enablement Platform, announced that it has been recognized as a Leader in the newly released 2025 Gartner® Magic Quadrant™ for
As advertisers face increasing pressure to prove performance before media dollars are spent, creative validation is becoming a critical part of the MarTech workflow. Clinch
As agencies and brands struggle to manage growing complexity across paid media channels, Fluency has secured new funding to expand its platform and accelerate adoption.
First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform PubMatic and independent
Conversational Agentic AI Democratizes Creative Intelligence, Generating Unique, Actionable Insights to Drive Superior Campaign Outcomes Clinch, the Agentic AI platform for omnichannel content orchestration, announced
Integration marks IDC’s latest advancement in its AI-fueled, human-driven, ecosystem approach to tech intelligence International Data Corporation (IDC), the trusted tech intelligence leader, announced a
Emplifi has announced its yearly business outlook for the coming year. The platform, which is used by tens of thousands of organizations worldwide, predicts that
A major new alliance aimed at redefining enterprise artificial intelligence has been unveiled, as Snowflake and Anthropic announced a two hundred million dollar multi year
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Enterprise-ready foundation integrates with AWS agentic AI services through a Coveo-hosted MCP Server, helping ensure every agentic response is factual, contextual, and compliant Coveo, the
Accenture and OpenAI announced a collaboration to help enterprise clients unlock new levels of innovation and growth by bringing agentic AI systems into the core of
Innovative Solutions, a Premier Tier AWS Partner with Generative AI Competency that delivers advanced cloud services to growing businesses, announced that it has achieved the
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