Eyeota, a Dun & Bradstreet company and a global source of audience solutions empowering advertisers worldwide, has announced a strategic partnership with Equativ, a leading global independent ad platform. This strategic alliance integrates Eyeota’s sophisticated audience solutions directly into Equativ’s Supply-Side Platform (SSP),…
Introduction to Enhanced Capabilities By leveraging enhanced automation in the Calix Marketing Cloud to launch potent service upgrade campaigns and developing agency-quality marketing assets in minutes with the Calix Web Builder, broadband service providers may increase revenue by at least…
The marketing automation service makes investments in generative AI to benefit its clients by raising consumer engagement, conversion rates, and satisfaction levels. By releasing tools that produce content for marketing message and sales outreach, ActiveCampaign, the market leader in marketing…
The third B2B Superpowers Index from Merkle reveals significant changes in the B2B market and offers helpful recommendations for fostering growth and competitive advantage through top-notch experiences. Merkle, the industry’s top data-driven, technology-enabled CXM company, has released its global B2B…
