Partnership helps advertisers validate incremental reach and connect TV exposure to real business outcomes. Olyzon has announced a strategic integration with Innovid aimed at improving
New research from Agentio suggests that YouTube creator integrations significantly outperform traditional connected TV (CTV) advertising in terms of cost efficiency, viewer attention, and audience
As connected television continues to reshape digital advertising strategies, brands are increasingly turning to data driven programmatic platforms to improve targeting and measurement. WHOOP has
As connected television continues to reshape political campaign strategies, advertisers are increasingly seeking ways to reduce inefficiencies and improve media performance. The launch of ActiveVoter
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As connected television continues to command a growing share of media attention, Teads has announced a strategic partnership with Google TV to significantly expand access
As connected television continues to reshape how audiences consume content, advertisers are rethinking how they reach viewers whose attention is increasingly fragmented across platforms and
As Connected TV continues to mature into a performance driven channel, creative production has emerged as one of the biggest constraints on growth. MNTN’s latest
As Connected TV continues to reshape how audiences discover content and brands, new research suggests that what viewers remember is increasingly defined by creative quality,
As connected TV advertising grows more complex and data driven, marketers are looking for faster, more intelligent ways to turn strategy into execution. This challenge
As connected television continues to reshape digital advertising, publishers are under pressure to turn vast amounts of data into revenue faster and with greater precision.
JamLoop has strengthened its executive leadership team with two senior appointments as the company accelerates growth in the connected TV advertising market. The CTV first
As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
TVIQ, the global leader in connected TV (CTV) revenue operations, announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Miles in
Teads, the omnichannel outcomes platform for the open internet, has unveiled the beta launch of CTV Performance, a new solution designed to measure real outcomes
TVIQ, a global leader in connected TV (CTV) revenue operations, has unveiled its new initiative, The Framework for Publisher Empowerment, aimed at reshaping the CTV
Samsung Ads, the advertising division of Samsung Electronics, is transforming Smart TV advertising by opening its home screen inventory to all brands. Previously limited to
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