As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
TVIQ, the global leader in connected TV (CTV) revenue operations, announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Miles in
Teads, the omnichannel outcomes platform for the open internet, has unveiled the beta launch of CTV Performance, a new solution designed to measure real outcomes
TVIQ, a global leader in connected TV (CTV) revenue operations, has unveiled its new initiative, The Framework for Publisher Empowerment, aimed at reshaping the CTV
Samsung Ads, the advertising division of Samsung Electronics, is transforming Smart TV advertising by opening its home screen inventory to all brands. Previously limited to
Kargo, a leading platform in creative optimization, has introduced an innovative upgrade to its Pause Ads format for connected TV (CTV), aimed at enhancing brand
Acxiom®, the connected data and technology foundation for the world’s leading brands, announced the launch of ‘True Intelligence,’ a new measurement solution designed to provide
StackAdapt has earned another wave of recognition from G2, the leading global software marketplace, for its achievements in the fast-moving world of programmatic advertising technology.
Future Today, a leader in cutting-edge CTV ad-supported solutions, has announced the integration of Anoki’s ContextIQ technology into its Connected TV (CTV) platform in partnership
CallRail, a leading platform for engagement tracking, and MNTN, a Connected TV (CTV) performance marketing company, have launched a new integration that enables advertisers to
Kargo, a leading platform specializing in creative optimization, is making significant strides in Connected TV (CTV) advertising by delivering stronger performance and smarter measurement for
tvbeat, a global leader in total TV campaign forecasting, planning, and optimization, has partnered with Spectrum Reach to introduce a programmatic linear TV solution in
Launch follows Wunderkind’s award-winning campaign with IPG Team Beauty and Ulta Beauty, recognized by AdExchanger WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences
Seed extension led by U.S.-based Cassius Capital underscores momentum for AI-first adtech purpose-built for the Connected TV (CTV) era Olyzon, The Agentic CTV Advertising Platform, announced
Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall Samsung Ads has announced
FuboTV Inc., the leading sports-first live TV streaming platform, announced the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform to
Airtory proudly announces the launch of AdCTV, its new and improved CTV Ad Builder, developed to become the world’s leading platform for Connected TV advertising. Purpose-built by
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