As Connected TV continues to mature into a performance driven channel, creative production has emerged as one of the biggest constraints on growth. MNTN’s latest
As Connected TV continues to reshape how audiences discover content and brands, new research suggests that what viewers remember is increasingly defined by creative quality,
As connected TV advertising grows more complex and data driven, marketers are looking for faster, more intelligent ways to turn strategy into execution. This challenge
As connected television continues to reshape digital advertising, publishers are under pressure to turn vast amounts of data into revenue faster and with greater precision.
JamLoop has strengthened its executive leadership team with two senior appointments as the company accelerates growth in the connected TV advertising market. The CTV first
As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
TVIQ, the global leader in connected TV (CTV) revenue operations, announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Miles in
Teads, the omnichannel outcomes platform for the open internet, has unveiled the beta launch of CTV Performance, a new solution designed to measure real outcomes
TVIQ, a global leader in connected TV (CTV) revenue operations, has unveiled its new initiative, The Framework for Publisher Empowerment, aimed at reshaping the CTV
Samsung Ads, the advertising division of Samsung Electronics, is transforming Smart TV advertising by opening its home screen inventory to all brands. Previously limited to
Kargo, a leading platform in creative optimization, has introduced an innovative upgrade to its Pause Ads format for connected TV (CTV), aimed at enhancing brand
Acxiom®, the connected data and technology foundation for the world’s leading brands, announced the launch of ‘True Intelligence,’ a new measurement solution designed to provide
StackAdapt has earned another wave of recognition from G2, the leading global software marketplace, for its achievements in the fast-moving world of programmatic advertising technology.
Future Today, a leader in cutting-edge CTV ad-supported solutions, has announced the integration of Anoki’s ContextIQ technology into its Connected TV (CTV) platform in partnership
CallRail, a leading platform for engagement tracking, and MNTN, a Connected TV (CTV) performance marketing company, have launched a new integration that enables advertisers to
Kargo, a leading platform specializing in creative optimization, is making significant strides in Connected TV (CTV) advertising by delivering stronger performance and smarter measurement for
tvbeat, a global leader in total TV campaign forecasting, planning, and optimization, has partnered with Spectrum Reach to introduce a programmatic linear TV solution in
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