From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and performance DoubleVerify, the leading
Mission Media AI, a company specializing in next-generation cross-platform distribution and monetization, has recently partnered with VSiN, The Sports Betting Network, to exclusively handle advertising
Adform, the most powerful and safe media buying platform built for game changers, announces a strategic partnership with Airtory, the world-leading creative management platform, to
Edge226, a mobile-first performance marketing platform, announced its acquisition of Adscend Media, a leading provider of rewarded advertising solutions. The acquisition strengthens Edge226’s offering, adding
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
OpenXSelect cuts deal setup time by 50% and doubles reach across CTV, native, app, and web. OpenX Technologies, Inc., a leading supply-side platform, announced the
Report Reveals Market Shift from Experimentation to Execution Mediaocean, the foundational partner for omnichannel advertising, released findings from its 2025 H2 Market Report, offering insights
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Pioneering CTV-First Approach for Advertising for the Streaming Era Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with
Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise Video’s transition
AdPlayer.Pro enhances video ad server functionality, boosting its capabilities, centered on server-to-server integrations. AdPlayer.Pro, a worldwide provider of SaaS video advertising technologies, has rolled out
You’re watching Innovid’s Feature Beat, we look at new product changes aimed at modernizing advertising tech towards automation and efficiency across every screen. Last time
Ad Tech trailblazer to lead the expansion of Seedtag’s global Neuro-Contextual AI platform across CTV and open web. Seedtag, the global leader in neuro-contextual advertising,
First-to-Market Solution Answers Market Need to Converge Social Strategies with TV Investments & Programmatic Budgets Innovid, the independent software platform for the creation, delivery, measurement,
IndiCue announced the launch of its comprehensive CTV Engagement Platform, designed to give publishers complete control over their connected television stack. The platform combines cutting-edge
Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers Unity, the leading
Roku, Inc., the #1 TV streaming platform in the U.S.*, and Dentsu are revealing new findings from a study looking at how consumers engage with
WAG advertisers can now accelerate audience creation, activation, and measurement with flexibility and speed LiveRamp, the leading data collaboration partner, announced it is powering Walgreens
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