Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers Unity, the leading
Roku, Inc., the #1 TV streaming platform in the U.S.*, and Dentsu are revealing new findings from a study looking at how consumers engage with
WAG advertisers can now accelerate audience creation, activation, and measurement with flexibility and speed LiveRamp, the leading data collaboration partner, announced it is powering Walgreens
In doing so, Instacart and The Trade Desk are making it easier than ever for advertisers to leverage retail media data to understand and optimize
Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world’s
For the first time, advertisers can measure and optimize CTV campaign effectiveness using EDO’s syndicated outcomes data in a programmatic platform EDO, the TV outcomes
This enables brands with new targeting capabilities to precisely tap into consumers interests, emotions and intentions Seedtag unveiled an evolution in marketing: neuro-contextual advertising. Built
Industry pioneer to accelerate programmatic growth strategy across in-store advertising platforms at ISM and Vibenomics Mood Media, the global leader in experiential media solutions, announced
New offering strengthens Cadent’s robust full platform supply path optimization strategy,providing advertisers more control and flexibility Cadent, the predictive advertising company, announced the availability of
Strategic partnership introduces household-based, cookie-free targeting to MGID’s native advertising supply MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused
June 4 in New York City – A Frontline Look at the New Rules of Digital Advertising As digital advertising enters a new era shaped by AI, privacy
Performance brands boost budgets as CPMs stabilize and audience reach expands Keynes Digital, the leading performance advertising partner for CTV, announced that advertisers are embracing
MobileFuse, one of the largest in-app, CTV and digital out-of-home advertising platforms, announced it achieved Climate Impact Partner’s CarbonNeutral company certification in line with The CarbonNeutral
Exclusive early access to email and data capabilities now available through one unified platform StackAdapt, the leading technology company in advertising and marketing, announced the
Ad Operations Orchestration Startup Secures Backing Led by Both New and Existing Investors, Tribeca Venture Partners and Ardent Venture Partners, in Oversubscribed Round PilotDesk, a
Now Available for Advertisers to Plan, Execute, and Optimize Omnichannel Campaigns in Teads Ad Manager The new Teads, the omnichannel outcomes platform for the open
Magnite, the largest independent sell-side advertising company, unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server
Industry leaders to join Possible 2025 panel on sustainable, high-performance programmatic pathways Infolinks, the premium advertising marketplace known for curating high-performing and sustainable media inventory,
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