As advertisers seek stronger performance across connected TV and digital video, Teads has named a new regional leader to accelerate growth in its largest market.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
New industry data suggests that social media and streaming video delivered strong ROI for marketers in 2025, even as shifting platform dynamics and budget reallocations
As audiences shift fluidly between linear television and connected TV, advertisers are demanding more unified and person level measurement across screens. VideoAmp and TVision have
As consumer journeys span connected TV, mobile, and desktop, marketers are under growing pressure to understand how media investments drive true incremental impact across devices.
As advertising dollars continue shifting toward connected TV and free ad supported streaming, creative execution is becoming a critical differentiator across the MarTech and media
As connected television continues to command a growing share of media attention, Teads has announced a strategic partnership with Google TV to significantly expand access
The appointment of new leadership at ad tech platforms often signals strategic continuity as much as change, and that is the case as OpenX appoints
As advertisers push for greater transparency and efficiency in connected TV buying, Xumo has introduced a new direct route to its premium streaming inventory that
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As Connected TV continues to mature into a performance driven channel, creative production has emerged as one of the biggest constraints on growth. MNTN’s latest
As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As marketers push for greater accountability while campaigns are still live, illumin proves programmatic performance in real time with a major upgrade to its advertising
As demand accelerates for AI driven advertising across premium video and omnichannel media, PubMatic is strengthening its commercial leadership to capture the next phase of
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As connected TV continues its transition from an awareness focused medium to a measurable performance channel, leadership appointments are increasingly reflecting that shift. JamLoop announced
A major shift is underway in the television operating system market, signaling how commerce driven advertising strategies are reshaping the connected TV landscape. According to
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