OpenX Appoints Matt Sattel as CEO To Lead Next Growth Phase
February 6, 2026
The appointment of new leadership at ad tech platforms often signals strategic continuity as much as change, and that is the case as OpenX appoints
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Tag: connected TV
Xumo Expands Premium Streaming Access Through OpenPath Integration
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As advertisers push for greater transparency and efficiency in connected TV buying, Xumo has introduced a new direct route to its premium streaming inventory that
Latest Marketing Tech Insights: Trends and Innovations Roundup 29 Jan 2026
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MNTN Expands QuickFrame AI With Scalable Video Consistency Features
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As Connected TV continues to mature into a performance driven channel, creative production has emerged as one of the biggest constraints on growth. MNTN’s latest
Blockboard Launches BlockVantage To Redefine Accountable AI Advertising
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As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering
Latest Marketing Tech Insights: Trends and Innovations Roundup 28 Jan 2026
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illumin Upgrades Ad Platform To Prove Programmatic ROI
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As marketers push for greater accountability while campaigns are still live, illumin proves programmatic performance in real time with a major upgrade to its advertising
PubMatic Expands Commercial Leadership To Drive Buy Side Growth
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As demand accelerates for AI driven advertising across premium video and omnichannel media, PubMatic is strengthening its commercial leadership to capture the next phase of
Latest Marketing Tech Insights: Trends and Innovations Roundup 27 Jan 2026
January 28, 2026
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JamLoop Appoints Brian Bell as SVP, Head of Sales
January 27, 2026
As connected TV continues its transition from an awareness focused medium to a measurable performance channel, leadership appointments are increasingly reflecting that shift. JamLoop announced
Omdia: Retailers To Control Nearly Half of North America TV OS Market by 2029
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A major shift is underway in the television operating system market, signaling how commerce driven advertising strategies are reshaping the connected TV landscape. According to
Martech Weekly Roundup: Trends and Innovations Roundup | 23-Jan-2026
January 24, 2026
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Aarki and LG Ad Solutions Introduce Performance CTV Solution for Gaming
January 23, 2026
The launch of a new performance focused connected TV offering signals a meaningful shift in how marketers approach measurable growth across screens in the MarTech
Latest Marketing Tech Insights: Trends and Innovations Roundup 21 Jan 2026
January 22, 2026
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Connected TV Study Shows Creative and Home Screen Drive Ad Recall
January 21, 2026
As Connected TV continues to reshape how audiences discover content and brands, new research suggests that what viewers remember is increasingly defined by creative quality,
Questex’s StreamTV Europe Builds Momentum as Streaming Industry Converges in Lisbon
January 20, 2026
Questex’s StreamTV Europe is rapidly building momentum as the must-attend event for the global streaming industry in Europe, confirming broad participation from leading Connected TV (CTV) operating
Amperity Launches Audience Monetization to Unlock New Revenue From First-Party Data
January 15, 2026
As privacy changes reshape digital advertising and third-party identifiers continue to disappear, brands are under pressure to find new, sustainable revenue models rooted in trusted
SuperAwesome Acquires Starglow Media
January 14, 2026
Acquisition adds audio into SuperAwesome’s cross-channel ecosystem, unlocking youth engagement in a high-growth channel with the scale, quality, and safety that brands expect from SuperAwesome
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