Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
The launch of a new performance focused connected TV offering signals a meaningful shift in how marketers approach measurable growth across screens in the MarTech
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As Connected TV continues to reshape how audiences discover content and brands, new research suggests that what viewers remember is increasingly defined by creative quality,
Questex’s StreamTV Europe is rapidly building momentum as the must-attend event for the global streaming industry in Europe, confirming broad participation from leading Connected TV (CTV) operating
As privacy changes reshape digital advertising and third-party identifiers continue to disappear, brands are under pressure to find new, sustainable revenue models rooted in trusted
Acquisition adds audio into SuperAwesome’s cross-channel ecosystem, unlocking youth engagement in a high-growth channel with the scale, quality, and safety that brands expect from SuperAwesome
Ampersand has introduced TrueStream Political, a new streaming advertising solution designed to give political campaigns deterministic access to verified voters across premium television environments. The
Airtory has joined the Viant Partner Ecosystem in a move designed to elevate creative performance and efficiency across modern digital advertising channels. The announcement is
As brands recalibrate their media strategies to meet audiences wherever they watch, PadSquad is reporting strong momentum in video adoption tied to demand for immersive,
As video viewing increasingly extends beyond the living room, advertisers are looking for new ways to reach audiences during everyday moments. This shift matters to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As connected TV advertising grows more complex and data driven, marketers are looking for faster, more intelligent ways to turn strategy into execution. This challenge
As advertisers demand stronger proof that media exposure leads to real revenue, the convergence of commerce data and contextual intelligence is becoming a defining priority
As agencies manage increasingly complex, omnichannel media operations, the ability to connect planning, execution, and financial systems has become a defining challenge for the MarTech
New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and unified streaming measurement to bring clarity, accountability and confidence across devices, including CTV
As advertisers push for greater accountability in streaming media, outcome based optimization is becoming a critical priority across the MarTech ecosystem. Roku has taken a
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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