flydubai has selected Amperity as its customer data platform partner as the airline continues its digital transformation and investment in more connected customer experiences. The
New survey reveals 68% of dealership outreach fails to connect, signaling an urgent need for smarter data practices Data Axle, a leader in data-driven solutions
Picture walking into your most-loved café. The barista welcomes you by name, is aware of your regular order, and has it prepared even before you
Once, marketers drew neat funnels on whiteboards. Awareness at the top. Consideration in the middle. Conversion at the bottom. For decades, this model defined the
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Treasure Data announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI
Customer trust is the main factor without which a business cannot operate successfully in the data era. The question is: in what way can businesses
A Customer Data Platform (CDP) is the answer to almost every marketer’s wish: a cohesive, single view of the customer. Where all the scattered data
Data is no longer just a helpful resource in marketing; it is the currency of intelligent decision-making. Whether you are nurturing long-term B2B relationships or
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Treasure Data, a leading Customer Data Platform (CDP) designed for enterprise-scale operations, has announced that it has earned the Amazon Web Services (AWS) Generative AI
New solution fuses real-time performance with platform-native composability Rokt mParticle, the leading real-time customer data platform (CDP), announced the launch of its Hybrid CDP on
You probably imagined a Customer Data Platform (CDP) would be “the one” that would finally unify your customer data and make personalization a breeze. However,
The fast-paced and cut-throat digital world of today has made the personalization of customer experiences not just an option that is nice to have, but
Data-driven decisions are a necessity for survival in a marketing world that is massively interconnected. One main chant that virtually every marketer, sales rep, and
At Advertising Week New York, Adora launched its end-to-end AI performance marketing engine, enabling Fortune 500 brands to activate revenue-driving campaigns in hours instead of
The martech landscape is changing rapidly, and one of the most important decisions companies have to make is which Customer Data Platform (CDP) will give
MessageGears has introduced a significant enhancement to its campaign capabilities with the launch of Multi-Destination External Campaigns, designed to boost efficiency and reduce compute costs
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