New industry data suggests that social media and streaming video delivered strong ROI for marketers in 2025, even as shifting platform dynamics and budget reallocations
Attentive, the omnichannel marketing platform focused on one to one personalization, has announced a significant expansion of its patented Two Tap mobile technology, extending it
Accretive, an out-of-home (OOH) data and technology company, announced the appointment of Scott Hansen as Chief Revenue Officer. Hansen has over two decades of experience
Google Workspace—the suite of AI productivity tools, including Gmail, Drive, Meet, and more, that is trusted by more than 3 billion users and over 11
The World Advertising Research Center (WARC) and Mutinex, the world’s leading marketing mix modeling (MMM) platform, announced a landmark partnership that provides marketers with the most
As consumers across North America grow increasingly skeptical of incoming calls, Infobip is expanding its voice solutions to help businesses restore trust in phone communications.
NielsenIQ, a global leader in consumer intelligence, released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection
Vistar Media has named ABCS Insights as an approved measurement partner, marking a significant step forward in bringing deeper transparency and sales accountability to the
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI The Interactive Advertising Bureau (IAB)
Mortensen Joins from Google and Will Scale Sales Momentum for Next Phase of TTD Growth The Trade Desk, the world’s leading independent advertising technology company,
StackAdapt, recognized as a leader in advertising and marketing technology, announced a major advancement in its digital out of home solution, introducing a new map
81% of consumers prefer RCS over SMS, and 71% of businesses plan to adopt it in the next year. Twilio, the customer engagement platform that
In CreatorIQ’s new ‘State of Safety’ report, 74% of enterprise brands and their agency partners say brand safety is increasingly critical—yet most still rely on
Uptempo, a leading Marketing Technology platform that unifies financial, planning, spending, and performance data, has unveiled Uptempo 2.0 at the ANA Masters of Marketing Conference.
Gurobi Optimization, LLC, the leader in decision intelligence technology, is helping Marketing Attribution, a leading analytics firm specializing in marketing mix modeling (MMM) and optimization, redefine
In today’s results-driven marketing world, marketers must ensure that every dollar delivers measurable value; it’s essential for survival. Marketing funds are now being observed in
In the fast-paced digital marketing world of today, a marketing professional faces numerous tasks, deadlines, and shifting priorities. Pressed for time, they often find creating
New reporting connects marketing activity directly to assets under management (AUM), giving firms a single source of truth for enterprise forecasts and advisor adoption Snappy
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