Perion Network Ltd, a leader in advanced digital advertising technology, has integrated its Perion One Platform with Amazon DSP, giving advertisers access to Amazon’s first-party
In a strategic move that underscores the rapid evolution of the retail media and ecommerce acceleration landscape, Pattern Announces Acquisition of ROI Hunter, expanding its
A new development in the fast evolving retail media landscape is aiming to solve one of the industry’s most persistent challenges. GoWit has introduced GoWit
GoWit, the leading AdTech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors
The collaboration was announced at Amazon Ads unBoxed and marks Shirofune’s U.S. expansion, with Direct Agents serving as a preferred agency partner for brands seeking
Pacvue, the pioneering AI-powered Commerce Operating System, has announced a strategic partnership with Tesco Media, further strengthening its footprint across Europe’s retail media landscape. This
PMG announced an expansion of Alli, its proprietary operating system that unifies data, media, and creative intelligence for brands, through a new data connection with Velocity,
Kevel and Skai have entered a new strategic partnership designed to make it easier for advertisers to access a wider range of emerging retail media
Instacart has taken another significant step in retail media measurement by expanding its accreditation from the Media Rating Council. The company, which has established itself
Extending Perion’s unified ad tech platform, while aiming to accelerate scalable, recurring and predictable, high-margin growth across Digital-Out-of-Home and Retail Media ecosystems Perion Network Ltd.,
Acxiom has entered into a new partnership with ReachTV that aims to reshape how brands communicate with travelers across the United States. Acxiom, widely known
LiveRamp announced expanded measurement capabilities that leverage the power of its data collaboration network to deliver superior customer outcomes. Retail media networks can now unlock
Walmart Connect Mexico advances its omnichannel retail media strategy, strengthening first-party data and enabling secure collaboration with brands and agencies through AppsFlyer technology AppsFlyer announced
For the first time, brands can clearly measure how digital campaigns drive purchases in store Amperity, the AI-powered customer data cloud, and Criteo, the global platform
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Criteo will bring brand and agency demand to DoorDash’s fast-growing platform, giving advertisers a new channel to reach consumers across grocery, convenience, CPG, and more Criteo, the global platform
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
In a landmark collaboration set to bridge the final gap in omnichannel advertising, retail media technology leader Koddi has joined forces with In-Store Marketplace (ISM)
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