NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory
AdOmni, a leading platform in AI-powered programmatic Digital-Out-of-Home (DOOH) and video advertising, has unveiled major enhancements that enable self-serve DOOH campaigns to be planned and
New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS’s First-to-Market Optimization Solution for Meta Integral Ad Science, a leading
Brands will benefit from DV’s industry-leading media verification, including viewability, fraud, geographic alignment, app-level brand suitability, and attention measurement across Lyft in-app ad inventory DoubleVerify,
Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals.
Danone, Jack Daniel’s®, Bayer and OLLY are among this year’s front-runners, prioritizing real-time moments to drive incremental return on advertising spend & sales. InMarket, a leader
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