As marketers face mounting pressure to prove return on ad spend, accurate conversion data has become essential to effective campaign optimization. Adscriptly has entered the
Connected TV ad platform launches Certified Supply, a new solution that gives advertisers a direct path to publishers with zero fraud risk or inventory waste
FreeWheel has introduced a major advancement for political advertisers by integrating leading voter and audience data providers directly into its streaming ad platform. Through new
Eyeota, a Dun & Bradstreet company and a global source of audience solutions empowering advertisers worldwide, has announced a strategic partnership with Equativ, a leading global independent ad
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