Outcome based measurement is becoming a defining standard for modern media investment, and digital out of home is now entering that performance era in Canada.
Performance TV has emerged as the leading destination for advertising investment as marketers confront rising media costs, AI driven disruption, and intensifying competition for consumer
As marketers face rising complexity across channels and mounting pressure to prove performance, automation is becoming central to the future of programmatic advertising. That shift
Vaudit, the leading ad billing audit and recovery platform, announced it has achieved Google Certified Click Tracker status, a major milestone validating its click tracking integrity
Creator Economy Ranks in the Top Three “Must Buy” Among Brands, Yet AI Use and Lack of Standardization Raise Concerns The Interactive Advertising Bureau (IAB),
Northbeam has introduced a groundbreaking attribution model designed to give marketers a comprehensive, verifiable view of how digital ads lead to real sales. Called the
Markable, the AI-powered ad-tech platform fueling the modern creator economy, announced that it has surpassed $500 million in gross merchandise value (GMV) for its retail partners
AI-driven video ad tech startup Biddeo.io has announced it has surpassed $50 million in total ad spend on its platform, marking a major milestone in
Offering empowers more efficient media investments with higher-frequency ad spend data Guideline, a leader in media planning technology and advertising data, has launched a major enhancement
Adform, the most powerful and safe media buying platform built for game changers, announces a strategic partnership with Airtory, the world-leading creative management platform, to
As an official Google CSS partner, Productsup enables businesses to reduce CPC by up to 20% and boost campaign performance on Google Shopping Productsup, a leading
Robust fraud detection and prevention technology backed by guarantee protects local advertisers from wasted ad spend and drives higher ROI Madhive, the leading unified operating
Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term
Grocery TV is driving the future of in-store retail media by providing brands with greater visibility and improved attribution across its retailer network. Grocery TV
New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies Wurl,
Fuel up with free marketing tech insights
