
JCDecaux Launches First Global Programmatic DOOH Media Solution
Global advertisers are increasingly seeking unified ways to activate digital out of home campaigns across markets, and JCDecaux is positioning itself at the center of

Global advertisers are increasingly seeking unified ways to activate digital out of home campaigns across markets, and JCDecaux is positioning itself at the center of

Questex’s StreamTV Europe is rapidly building momentum as the must-attend event for the global streaming industry in Europe, confirming broad participation from leading Connected TV (CTV) operating

New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement

Affle a global technology company driving AI-powered consumer intelligence and mobile advertising, announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, with

Sabio Holdings, a Los Angeles-based ad-tech company that helps global brands reach and engage streaming audiences, has announced that its owned and operated streaming network,

New Appointments Strengthen Business Development, Direct Sales, and Sales Enablement Mundial Media, a leading contextual marketing platform specializing in multicultural audiences, announced the appointment of

StageAgent and Broadway Weekends Unlock Massive Growth with Next Millennium Media’s Custom Advertising Solutions and High-Impact Formats Next Millennium Media, a leader in innovative ad

Markable, the AI-powered ad-tech platform fueling the modern creator economy, announced that it has surpassed $500 million in gross merchandise value (GMV) for its retail partners

AI-driven video ad tech startup Biddeo.io has announced it has surpassed $50 million in total ad spend on its platform, marking a major milestone in

LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV) and cross‑screen experiences, has been named one of America’s fastest‑growing private companies

iHeartMedia, the largest audio company in the United States, has appointed advertising and digital media veteran Lisa Coffey as its inaugural Chief Business Officer. In

Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced a twenty percent reduction in its 2024

Digital Culture Group (DCG), an award-winning ad tech innovator, has unveiled its new AI solution called the Audience Resonance Index™ (ARI), marking a pioneering advance

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Sabio Holdings, a Los Angeles-based ad-tech company specializing in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, announced that its Creator Television® (Creator

Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, announced a new strategic partnership with Fortune Media (Fortune), one of the

New on-premises grammar engine to revolutionize enterprise language accuracy using proprietary data Viewbix Inc., a global developer of ad-tech innovative technologies, announces that Metagramm Software Ltd. (“Metagramm”),

Innovid’s Social Ads Manager Now Supports Threads Ads Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced it is
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