As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering
Advertisers gain access to key metrics, including CAC, New Customer ROAS, and predicted LTV for more strategic campaign automation Shirofune, the leading platform for digital
You’re watching Innovid’s Feature Beat, we look at new product changes aimed at modernizing advertising tech towards automation and efficiency across every screen. Last time
Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy Basis Technologies, the industry’s leading advertising automation platform, announced the appointment of Mark McEachran to
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