Tag: advertising technologies

Sparteo Hires Louis-Etienne Balleydier as Chief Legal Officer

May 15, 2025

Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as

94 Percent of Consumers in US, UK, and Canada Prefer Contextual Ads

94 Percent of Consumers in US, UK, and Canada Favor Contextual Ads Over Identity Ads

February 19, 2025

GumGum’s video solutions suite meets the growing demands of consumers Video advertising spend will account for 86% of new display dollars over the next three

Streaming TV Industry Uses AI to Monitor Viewers and Target Ads, Report Finds

October 7, 2024

Digital Privacy and Consumer Protection Group Calls on FTC, FCC and California Regulators to Investigate Connected TV Practices The Connected TV (CTV) video streaming industry

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Tag: advertising technologies

Sparteo Hires Louis-Etienne Balleydier as Chief Legal Officer

94 Percent of Consumers in US, UK, and Canada Favor Contextual Ads Over Identity Ads

Streaming TV Industry Uses AI to Monitor Viewers and Target Ads, Report Finds

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