As revenue teams face rising pressure to align strategy, execution, and performance, the Highspot Seismic merger signals a major consolidation in the revenue enablement software
As enterprise marketers demand greater precision and performance from email, the Validity Engage AI email platform debuts with a promise to reduce risk, improve deliverability,
As global manufacturers accelerate digital modernization, the OroCommerce Azilen Technologies partnership signals a push toward more scalable and technically rigorous B2B commerce transformation programs. OroCommerce
As media organizations race to scale production while managing rising infrastructure costs, new research shows that video continues to dominate storage demands across the industry.
Salesforce is operating in a market where product expansion alone doesn’t deliver value. Customers already have massive stacks, martech modules stacked on CRM consoles, and
The debate around Big Game ad effectiveness took a sharp turn this year as new research showed that human centered storytelling resonated far more with
As marketing teams look to move beyond experimental AI tools and toward systems that deliver real operational value, the adoption of agentic AI workflows is
OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting,
As marketing organizations plan for the year ahead, new research from Stensul suggests 2026 will mark a decisive shift in how companies invest in technology,
Jason Maynard’s appointment as CEO signals a practical shift at Qualtrics. His background is rooted in enterprise execution and revenue discipline, not category storytelling. Leaders
As digital signage becomes a central channel for in store communication and retail media, marketing teams are under pressure to deliver more dynamic content without
Leadership transitions are increasingly shaping the direction of AI driven advertising platforms, and Inuvo has announced a significant executive move as it prepares for its
As the digital advertising industry enters a new phase shaped by artificial intelligence, commerce media, and evolving measurement standards, leadership at industry trade bodies is
As retailers face faster trend cycles and rising competitive pressure, the ability to turn questions into confident action has become a defining advantage for the
As marketing teams race to adopt artificial intelligence, data readiness has emerged as one of the biggest blockers to real business impact. Datalinx AI is
As foodservice organizations face growing pressure to act faster on frontline insights, Acxion Foodservice is taking a decisive step to modernize how intelligence is captured
As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering
AI has emerged as the biggest disruptive force in retail marketing in 2026. What began as a series of pilot initiatives has now become the
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