The Efficiency Paradox and the Collapse of Modern Decisioning AI did not make marketing easier. It made failure more efficient. That is the paradox quietly
As television advertising continues its rapid transformation across streaming, linear, and digital platforms, new research from Comcast Advertising highlights how artificial intelligence is beginning to
Holiday returns have become one of the most critical pressure points in retail customer experience, and new research suggests shoppers are increasingly open to artificial
As small businesses look ahead to the coming year, a sense of cautious optimism for 2026 is emerging, tempered by significant uncertainty about growth, costs,
As video cements its role as the most influential content format in modern marketing, brands are facing a new tension between speed enabled by artificial
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
At Adobe AI Forum in Riyadh, Adobe shared new research highlighting how organisations across the region are rapidly accelerating their role in the Middle East’s
As marketers face mounting pressure to prove return on ad spend, accurate conversion data has become essential to effective campaign optimization. Adscriptly has entered the
As enterprises rethink how they manage communications in an increasingly hybrid world, partner ecosystems are becoming a critical lever for innovation, scale, and customer trust.
Deepgram, a real-time API platform focused on Voice AI infrastructure, has raised $130 million in Series C funding at a valuation of $1.3 billion, underscoring
Product Genius AI has unveiled a new class of artificial intelligence called Large Interaction Models (LIMs), positioning the technology as a breakthrough for e-commerce revenue
Manus collaborates with Similarweb in a move that highlights how artificial intelligence agents are becoming central to modern digital marketing strategy. The partnership brings trusted
Further has closed fiscal year 2025 with record growth, underscoring how advanced data engineering and applied artificial intelligence are reshaping modern marketing and decision making.
DaVinci Commerce has raised a strategic round of financing and officially rebranded from Jivox, signaling a decisive push into agentic commerce marketing at a time
CloseMate has opened early access to what it describes as the world’s first fully autonomous CRM, marking a bold shift in how businesses use artificial
Cordial has introduced a new approach to enterprise marketing automation by embedding artificial intelligence directly into execution, not just planning and analysis. The update matters
Manhattan Associates has announced a new wave of platform enhancements aimed at helping retailers increase sales, improve fulfillment decisions, and deliver more connected customer experiences
Disney is expanding how brands measure and optimize campaigns by introducing AI driven data and measurement capabilities designed to improve advertising performance across live sports
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