Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite Roku gains access to Nielsen’s streaming ratings showing The Roku Channel is the #2
JCDecaux Transport is proud to announce the successful completion of a pioneering pilot for audience measurement. This first-of-its-kind initiative in Asia’s metro advertising industry leverages advanced
Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. announced a strategic partnership
RW Digital, the multicultural programmatic advertising firm founded by NBA star Russell Westbrook, has entered into a strategic partnership with Comscore, a global leader in
SOMO, the leading sustainable mobility company and part of Grupo Vallas, has announced a strategic partnership with Reveal, the industry-leading out-of-home (OOH) measurement platform. This collaboration
Part two of IAB’s Digital Video Ad Spend & Strategy Report revealed that 75% of the advertising industry runs on programmatic CTV buying. IAB’s latest
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