
AR in Martech: How Augmented Reality Is Transforming Customer Engagement in 2025
Imagine this: you’re buying online to pick up a new couch. Rather than asking yourself if it would fit in your living room, you wave

Imagine this: you’re buying online to pick up a new couch. Rather than asking yourself if it would fit in your living room, you wave

You’re browsing your phone after a long meeting, and then suddenly a sneaker ad appears, not a cold banner, but an opportunity to see how

Banuba, a leading innovator in augmented reality (AR) technology, announces the launch of its new virtual try-on plugin for Shopify. This groundbreaking extension simplifies the integration of

Study examines the digital evolution of consumer decision-making and word-of-mouth influence, driven by AR and social media content Word-of-mouth marketing, long considered one of the

Banuba, a leader in augmented reality (AR) technology, is excited to announce the launch of its groundbreaking virtual makeup try-on plugin for Nuvemshop, the leading

New solution helps brands increase conversions and reduce returns by enabling the 3D, augmented reality, and photorealistic image and video content that enhances the customer
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