
Hearst UK Commits to Brand Measurement With Strategic Partnership
The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership

The publishing giant is partnering with Brand Metrics to strengthen – and advance – its advertising measurement capabilities Hearst UK has announced a strategic partnership

It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand

The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV As Brand Metrics’ CTV (Connected TV)
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