As commerce media continues to mature, marketers are demanding clearer visibility into how advertising influences real purchasing behavior. That demand is shaping the next phase
As measurement complexity continues to challenge digital marketers, AI-powered unified measurement is emerging as a critical capability for eCommerce and direct-to-consumer brands seeking sustainable growth.
VideoAmp, the tech-first measurement company, announced a CEO transition, with Peter Liguori stepping down as Chief Executive Officer effective January 5, 2026, and Tony Fagan,
As data privacy and measurement accuracy increasingly define the future of digital advertising, privacy-protected measurement has become a priority for brands seeking performance insight without
As marketing technology companies enter the new year focused on consolidation, automation, and measurable outcomes, platform readiness has become a key differentiator. Totaligent, Inc. has
New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results Comscore, a global leader in measuring and analyzing consumer behavior, announced the
System1 has unveiled an expanded version of its creative intelligence platform, Test Your Ad Competitive Edge, designed to help brands understand how effectively their advertising
LiveRamp announced expanded measurement capabilities that leverage the power of its data collaboration network to deliver superior customer outcomes. Retail media networks can now unlock
A new study has provided compelling evidence that advertisers can achieve a dramatic increase in campaign effectiveness by combining stationary and moving out-of-home media. The
Delivers Timely Data Insights to Empower Marketers to Optimize their Campaigns & Maximize Their OOH Advertising Investment Clear Channel Outdoor announced the launch of CCO
PrimeAudience, a global provider of custom audience solutions, has announced its new partnership with Index Exchange, one of the largest independent supply-side platforms (SSPs) worldwide.
Clinch, the Agentic AI platform specializing in omnichannel advertising, has unveiled a groundbreaking enhancement to its Flight Control platform a dynamic creative optimization (DCO) strategy
New AI-powered feature in Lucid Measurement makes campaign optimization faster, smarter, and more intuitive Cint, a global technology leader in digital research and measurement, announced
The Cloud Gaming solution upgrade helps developers convert more players into buyers with instant access, smarter campaigns and full control over game demos, with no
Protected by Mediaocean has announced a strategic partnership with the Internet Watch Foundation (IWF) to enhance safety in digital advertising by integrating the IWF’s continually
Pilot leverages localized digital signage to reduce environmental impact and enhance customer engagement, setting the stage for potential nationwide rollout Creative Realities, Inc., a leading
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Reveal, the leading out-of-home (OOH) measurement platform, has unveiled advanced AI-driven features in its Mira Console, setting a new standard in campaign performance reporting. These
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