Data Privacy in the Age of CDPs: What Marketers Need to Know
November 3, 2025
Picture walking into your most-loved café. The barista welcomes you by name, is aware of your regular order, and has it prepared even before you
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Tag: CDP
Customer Consent Management Made Easy with CDPs
October 27, 2025
Customer trust is the main factor without which a business cannot operate successfully in the data era. The question is: in what way can businesses
Common CDP Deployment Challenges and How to Overcome Them
October 24, 2025
A Customer Data Platform (CDP) is the answer to almost every marketer’s wish: a cohesive, single view of the customer. Where all the scattered data
How AI Transforms Customer Data Platforms for Better Recommendations
October 20, 2025
Imagine that you enter, and it looks like every product is selected just for you – no time wasted, no irrelevant recommendations, just the things
CDPs for B2B vs B2C: Unlocking the Right Use Cases
October 20, 2025
Data is no longer just a helpful resource in marketing; it is the currency of intelligent decision-making. Whether you are nurturing long-term B2B relationships or
Why CDP Implementations Fail and What Marketers Can Learn
October 15, 2025
You probably imagined a Customer Data Platform (CDP) would be “the one” that would finally unify your customer data and make personalization a breeze. However,
Hyper-Personalization at Scale Made Possible with CDPs
October 14, 2025
The fast-paced and cut-throat digital world of today has made the personalization of customer experiences not just an option that is nice to have, but
CDP, CRM, DMP: Differences, Benefits, and How to Choose
October 10, 2025
Data-driven decisions are a necessity for survival in a marketing world that is massively interconnected. One main chant that virtually every marketer, sales rep, and
The Hidden Power of Clean Data in Enhancing Customer Experiences
September 18, 2025
Imagine this: a customer receives an appreciation email intended for a purchase they never made, or a discount coupon for a product they bought just
Choosing the Right CDP: How AEP Outperforms the Competition
September 16, 2025
The martech landscape is changing rapidly, and one of the most important decisions companies have to make is which Customer Data Platform (CDP) will give
The Hidden Cost of Signal Loss (And the Fix Marketers Need Now)
September 3, 2025
Digital advertising is entering a new era defined not by what marketers can see, but by what they can’t. As third-party cookies disappear and mobile
What Is a Customer Data Platform (CDP)? Why Every Marketer Needs One
August 1, 2025
Welcome to the Customer Data Platform (CDP), your marketing mission control, or reimagined e-mail box! As consumers hop between touchpoints faster than ever, the CDP
The Battle of Martech: CDPs or Clean Rooms for Data-Driven Marketing?
May 15, 2025
Introduction: Who Reigns Supreme in the Data Duel? Suppose your marketing team is sitting on a treasure trove—your customer data. But there’s a catch: the
Dr. Martens Selects Amperity to Transform Customer Data Strategy
March 4, 2025
Iconic footwear brand chooses AI-powered customer data cloud to drive global growth through personalization Amperity, an AI-powered customer data cloud, announced Dr. Martens, an iconic
CDP Growth Expands to New Markets: CDP Institute Report
December 24, 2024
The Customer Data Platform (CDP) industry is shifting to new users, industries, and regions for a second wave of growth, according to the latest member
Loyalty, Personalization and the Travel and Hospitality Sector
November 8, 2024
For modern travel and hospitality operators, understanding customers is paramount for success. One of the best ways a brand can understand its customers is to
AI-powered Campaign Optimization now Available with MessageGears & Jacquard
August 23, 2024
MessageGears, the leading data activation and engagement platform for enterprise brands, announced an enhanced integration with Jacquard, the enterprise tooling for brand messaging that resonates
GrowthLoop’s Composable CDP Adds AI-powered Audience Generation
June 13, 2024
GrowthLoop’s Composable CDP is now on the Snowflake Native App. It will allow enterprise Martech users to leverage its composable CDP and AI capabilities via
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