Comscore and Yahoo DSP have announced a new partnership aimed at improving the effectiveness of political advertising on connected television (CTV). The collaboration introduces Proximic
As audio cements its role as a core channel in modern media strategies, Comscore has introduced new capabilities designed to help advertisers better plan, activate,
As media consumption continues to fragment across screens, sports networks face growing pressure to clearly demonstrate the full value of their audiences. This challenge is
Underpinned by AWS agentic AI technology, Comscore’s Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend Comscore, a global
New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results Comscore, a global leader in measuring and analyzing consumer behavior, announced the
Comscore, a global leader in measuring and analyzing consumer behavior, announced a partnership with Polaris I/O, a company that offers pipeline as a service solution
Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. announced a strategic partnership
RW Digital, the multicultural programmatic advertising firm founded by NBA star Russell Westbrook, has entered into a strategic partnership with Comscore, a global leader in
Integration delivers transactable person-level DVR data to local TV sellers Comscore, a global leader in measuring and analyzing consumer behavior, announced an expanded partnership with
Comscore a global leader in measuring and analyzing consumer behaviors, announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Comscore a global leader in measuring and analyzing consumer behaviors, announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution,
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