As connected television continues to evolve, advertisers are seeking new ways to engage viewers without interrupting the streaming experience. The launch of Anoki ContextIQ In
As connected television continues to gain momentum as a performance driven advertising channel, companies across the MarTech and advertising ecosystem are investing in leadership and
Comscore and Yahoo DSP have announced a new partnership aimed at improving the effectiveness of political advertising on connected television (CTV). The collaboration introduces Proximic
KIVI CTV has appointed Felipe Cortelezzi as Chief Executive Officer, a move aimed at accelerating the company’s next phase of growth in the rapidly expanding
Zefr has received accreditation from the Media Rating Council (MRC) for its content-level brand safety and suitability reporting on YouTube, marking a significant milestone in
New research from Agentio suggests that YouTube creator integrations significantly outperform traditional connected TV (CTV) advertising in terms of cost efficiency, viewer attention, and audience
As India prepares for another high energy cricket season, new research suggests that the sport is becoming a powerful catalyst for digital commerce and cross
As demand grows for immersive advertising formats that combine creativity with measurable performance, Airtory has announced a strategic collaboration with ADWEB to introduce an advanced
As artificial intelligence continues reshaping advertising performance and measurement, companies focused on data driven optimization are strengthening leadership teams to support global expansion. LoopMe has
As connected television continues to reshape the media landscape, industry leaders are seeking new models to improve transparency, monetization, and collaboration across streaming platforms. The
As political advertising shifts rapidly toward streaming and cross screen media strategies, campaigns are demanding more unified intelligence tools capable of tracking performance across fragmented
As connected TV advertising continues to mature, publishers are increasingly seeking infrastructure that simplifies direct sales while preserving premium inventory value. The rebranding of TheViewPoint
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As streaming platforms race to improve profitability in ad supported environments, the Cineverse IndiCue acquisition signals a strategic shift toward building integrated infrastructure that connects
As artificial intelligence reshapes digital advertising execution, PubMatic has strengthened its executive leadership to accelerate market adoption of AI powered media solutions across global channels.
As travel brands demand clearer proof of advertising effectiveness across fragmented media channels, a new Comcast Advertising Adara attribution solution aims to bring deterministic measurement
As housing markets grow more competitive and buyer journeys become increasingly digital, the Audience Town Precision Advertising launch introduces a specialized marketing platform designed to
As retail media continues to move beyond closed marketplaces, a new partnership aims to bring commerce driven audience data to the open internet, giving advertisers
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