Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform PubMatic and independent
New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results Comscore, a global leader in measuring and analyzing consumer behavior, announced the
By combining the collective buying power of agencies with FreeWheel’s performance-focused programmatic buying, Untapped Growth is leveling the advertising playing field with a direct path
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers National CineMedia, the largest cinema advertising platform
ADcology, the behavioral-science advertising agency founded by Dr. Greg Cynaumon, Ph.D., announced the expansion of its proprietary AI-driven personality-mapping and attribution technology. This platform has delivered
Airtory, a leading creative management platform known for its high-performing rich media advertising capabilities, has announced a strategic partnership with CultureSync Media to elevate immersive
AppsFlyer advances its evolution into the Modern Marketing Cloud, the foundation for unified, measurable, autonomous marketing in the AI era AppsFlyer announced the launch of
AdGood has announced a new partnership with LeadsRx, creating a breakthrough moment for nonprofit advertising by pairing affordable Connected TV access with enterprise grade attribution.
Teads, the omnichannel outcomes platform for the open internet, announced the appointment of Mollie Spilman as Chief Commercial Officer (CCO), effective November 10. She will
Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing Smartly, the leading AI-powered advertising technology platform, released its seventh annual Digital Trends Report,
DoubleVerify and Roku are strengthening their joint efforts to protect the rapidly growing connected television advertising ecosystem from fraud while improving confidence and performance for
Get seller-level insights on genuine CTV and mobile device inventory to protect against ad fraud and to improve measurement quality. IAB Tech Lab, the global digital advertising
Go Addressable, the industry trade group advancing addressable TV advertising and its use of deterministic identity, announced the launch of new automated solutions enabling advertisers
Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, announced that the Ryff platform is now programmatic-ready, enabling advertisers and their agencies to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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