For years, connected TV (CTV) success has been measured in impressions and completion rates. But impressions don’t equal impact. The real metric that matters now
Partnership gives advertisers external validation and incremental lift measurement as CTV ad spend continues to surge MNTN, the technology platform that brings performance marketing to
Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new
Collaboration with Experian will help auto advertisers assess effectiveness of CTV campaigns Strategus, a leader in data-driven Connected TV (CTV) advertising, announced the launch of
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